Free Delivery Over $100
|
|
|||
|
||||
OverviewTrust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm's economic results in highly competitive markets, and trust represents the basic platform for the development of successful long-term collaborations.Sandro Castaldo attempts to order the analytical complexity and myriad perspectives that characterise research on trust. He aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies. Issues explored include: the nature of trust, the relevance of trust to firms' intangible assets and value creation; dimensions of trust in marketing studies; psychological, sociological and organizational studies and the transactional cost theory; trust determinants, consequences and evolutionary processes and cycles. With its wide literature review and complete field overview, this multi-disciplinary approach to the complex facets of trust in market relationships will strongly appeal to those with an interest in marketing, trust management and organizational studies. Full Product DetailsAuthor: Sandro CastaldoPublisher: Edward Elgar Publishing Ltd Imprint: Edward Elgar Publishing Ltd Dimensions: Width: 15.60cm , Height: 2.80cm , Length: 23.40cm Weight: 0.606kg ISBN: 9781845427610ISBN 10: 1845427610 Pages: 320 Publication Date: 27 November 2007 Audience: College/higher education , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: To order  Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsContents: Preface Part I: Conceptual Assumptions of Trust 1. Relationship- and Network-based Approaches: The Emergence of Trust Demand 2. The Value of Trust Part II: The Contribution of the Different Disciplinary Contexts 3. Multidisciplinary Studies on Trust 4. Trust in Marketing Part III: The Trust Construct's Analytical Boundaries 5. Trust Definition: A Content Meta-Analysis 6. Trust in Market Relationships: The Main Analytical Dimensions Part IV: Trust Development 7. A Trust Growth Model 8. The Evolutionary and Interactive Dynamics of Trust References IndexReviewsAuthor InformationSandro Castaldo, Professor of Marketing, Bocconi University, Italy Tab Content 6Author Website:Countries AvailableAll regions |
||||
