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OverviewThe 1970s and 1980s heralded the rise of neoliberalism in United States culture, fundamentally reshaping life and work in the United States. Corporate culture increasingly penetrated other aspects of American life through popular press CEO autobiographies and management books that encouraged individuals to understand their lives in corporate terms. Propelled into the public eye by the publication of 1989’s The Art of the Deal, ostensibly a CEO autobiography, Donald Trump has made a career out of reversing the autobiographical impulse, presenting an image of his life that meets his narrative needs. While many scholars have sought a political precedent for Trump’s rise to power, this book argues that Trump’s aesthetics and life production uniquely primed him for populist political success through their reliance on the tropes of popular corporate culture. Trump and Autobiography contextualizes Trump’s autobiographical works as an extension of the popular corporate culture of the 1980s in order to examine how Trump constructs an image of himself that is indebted to the forms, genres, and mechanisms of corporate speech and narrative. Ultimately, this book suggests that Trump’s appeal and resilience rest in his ability to signify as though he is a corporation, revealing the degree to which corporate culture has reshaped American society’s interpretive processes. Full Product DetailsAuthor: Nicholas K. MohlmannPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.158kg ISBN: 9781032025278ISBN 10: 1032025271 Pages: 112 Publication Date: 09 January 2023 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsChapter One: Scary Beauty: Towards a Trumpian Aesthetics Chapter Two: A Genius Purely by Instinct: Simulating Management in The Art of the Deal Chapter Three: A Chevrolet in Tokyo: Lee Iacocca, Japanese Management, and Donald Trump’s Surviving at the Top Chapter Four: The President Makes All The Difference: Genre, Image, and Becoming a Business Candidate Coda: No More Bullshit: Trump Signs OffReviewsAuthor InformationNicholas K. Mohlmann is assistant professor of English at the University of West Florida. He earned his PhD in literary studies from Purdue University. Tab Content 6Author Website:Countries AvailableAll regions |