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OverviewIt cannot be overemphasized how important it is for leaders to ensure the company’s mission is manifested in the roles, expectations, and goals of every member of the organization. Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. But if that message is varied, or added to, or even unknown by a single member of the team, the resulting inefficiency, conflict, and disengagement will cripple a company’s ability to provide value to its customers. True Alignment reveals the blueprint for businesses of all types and sizes for creating a company culture where everyone is aligned to the vision and strategy behind the brand intention and responsible for living out the brand promise. You will learn how to: Decipher customer expectations Define the brand as a solution to the customer's needs Turn the unique selling proposition into the mission And much more You can replace the tires on a car, but if you don’t fix the alignment, you still won’t drive straight. The same goes for your company. Nothing else matters until the entire organization is aligned. Full Product DetailsAuthor: Edgar PapkePublisher: HarperCollins Focus Imprint: Amacom Dimensions: Width: 15.20cm , Height: 2.10cm , Length: 22.90cm Weight: 0.430kg ISBN: 9781400245567ISBN 10: 1400245567 Pages: 240 Publication Date: 23 May 2024 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Out of stock The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsAuthor InformationEDGAR PAPKE is an award-winning speaker, author, facilitator, and executive coach. He has received worldwide recognition for The Business Code(TM), providing a unique approach to organizational alignment, change, and performance. Tab Content 6Author Website:Countries AvailableAll regions |