Overview

"Have you figured out the basics of making a podcast, but now want to make a great podcast, and possibly make some money? Tricks of the Podcasting Masters holds the answers to questions such as: How do I interact with listeners and get them to come back next week? How do I conduct a great interview over the phone? How do I attract sponsors? How do I stay motivated? The authors share their experiences with the 'casts they've produced regularly since podcasting began, including ""podCast411"" and ""Geek Fu Action Grip,"" and draw from more than 100 interviews with podcasting's stars. With this book, you will be able to take your craft to the next level and create a business around your podcasts."

Full Product Details

Author:   Rob Walch ,  Mur Lafferty
Publisher:   Pearson Education (US)
Imprint:   Que Corporation,U.S.
Dimensions:   Width: 17.80cm , Height: 2.20cm , Length: 23.30cm
Weight:   0.556kg
ISBN:  

9780789735744

ISBN 10:   0789735741
Pages:   384
Publication Date:   29 June 2006
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

"Introduction    1   PART I    Laying Your Foundation   1    A Brief History of Podcasting    7   2    What the Pros Are Doing    23   3    Podcast Genres    43   4    Finding Your Passion    97   PART II    Refining Your Podcast and Your Skills   5    Getting Started    111   6    Your ""Script,""    119   7    The Art of the Interview    131   8    Music--Issues and Sources    149   9    The Audible Written Word    167 10    The Great Editing Debate    181 11    Keeping the Podcast Consistent    189 12    You're Nothing Without Your Audience    199   Part III    Marketing and Promotion 13    Using Your Site as a marketing Tool    215 14    Using Promos to Hype Your Podcast    227 15    Getting the Word Out    235 16    How to Find Newbie Listeners    249 17    Business Planning     263 18    Generating Revenus    285 19    Podcasting as a marketing Tool    321       Appendices A     Microphone and Voice Tips    337 B     Creative Commons Explained    341 C     Websites for More Information    345       Index    349   "

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Author Information

Mur Lafferty currently produces several podcasts including Geek Fu Action Grip, and is on the planning committee for the upcoming PodcasterCon. She's a member of the Sci-Fi Podcasting Network and presented at the Duke Podcasting Symposium.   Rob Walch is Host of podCast411, where he has interviewed more than 100 leading podcasters and media experts, and is a consultant to former Presidential candidate John Edwards. He's on the planning committee for PodcasterCon, is a member of the Podcasting Specification Working Group, and has helped more than 100 people start their own podcasts.

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