Overview

This book introduces trends and developments in the area of mobile technology and business in the Asia Pacific region – an area which has emerged as a hotbed for not only much economic development generally, but also the mobile revolution that is sweeping through the globe. Although mobile technology did not originate in the region, over the last decade mobile and wireless technologies and services have rapidly grown in this area. Some companies from this area are taking the leading roles in many aspects of industry (hardware, software and service) and international standard setting organizations as well. The book presents 12 in-depth case studies written by specialists covering many countries in the region in order to provide an evolutionary perspective on mobile technology and business. The book offers both macro-level public policy implications and firm-level strategy for this emerging technology.

Full Product Details

Author:   Youngjin Yoo (Temple University, USA) ,  Jae-Nam Lee (Korea University, Korea) ,  Chris Rowley
Publisher:   Woodhead Publishing Ltd
Imprint:   Chandos Publishing (Oxford) Ltd
Volume:   18
Dimensions:   Width: 15.60cm , Height: 1.70cm , Length: 23.40cm
Weight:   0.570kg
ISBN:  

9781843342243

ISBN 10:   1843342243
Pages:   280
Publication Date:   30 June 2008
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Trends of mobile technology and business in the Asia-Pacific Region: An introduction; Mobile telecommunications and business in Australia: market overview and key emerging trends; The current state and future directions of the mobile technologies and business in China; Mobile business and services in Hong Kong: Its evolution, development and challenges; Japan: The leading mobile market at the crossroad; Mobile business in Korea; Trends in mobile technology and business in Malaysia; Mobile computing applications in New Zealand; Beyond mobile communications – ubiquitous information environments in Singapore; Taiwan as a mobile society: Policy, technology and societal challenges; Trends in mobile technology and business in Thailand; Conclusion.

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Author Information

Dr Youngjin Yoo is Associate Professor and Irwin L. Gross Research Fellow in Management Information Systems department at the Fox School of Business & Management at Temple University, USA. Dr Jae-Nam Lee is Associate Professor of MIS in the Business School of Korea University, Korea. Professor Rowley is Editor of the leading journal Asia Pacific Business Review and book Series Editor for 'Studies in Asia Pacific Business' and 'Asian Studies: Contemporary Issues and Trends'. He is based at Cass Business School, City University.

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