Overview

The investment industry wants you to believe in stock market wizards who can predict the future and make a killing. But there's a simpler way to invest that offers better returns and less stress-no crystal ball needed. We all know from experience that rational thoughts often lose out to primal cravings: if someone handed you a plate of chocolate cake and a plate of broccoli right now, which would you instinctively reach for? When investing, you face this same tension between the part of your brain that longs for the sweet, satisfying allure of beating the market versus the rational and wise part that chooses the boring solution offering better results. You also face an uphill battle against an industry that makes more money selling you the finance equivalent of chocolate cake. This is the truth the investment industry doesn't want you to know: a low-cost passive portfolio not only earns you higher returns on average than active investing (the kind that makes them the most money) but is also shockingly simple to build and manage. Transparent Investing will help you achieve your financial goals and become a more empowered and confident consumer. No matter your level of wealth or experience, this plain-English, no-nonsense guide gives you the knowledge you need to: Keep your brain from becoming hazardous to your wealth Decide whether you should hire a trustworthy advisor or DIY Spot the hidden fees that enrich advisors but drag down returns Create a simple, tax-efficient portfolio without fear Plan for a worry-free retirement and get rich carefully Smart investing doesn't have to be intimidating or as complicated as the faux wizards behind the curtain want you to believe. With Transparent Investing, you'll learn how the game works and how to achieve your investment goals with far less study, time, and anxiety than you might think.

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Reviews

***Editor's Pick*** Market guru Geddes demystifies investing, presenting it as a clear-eyed, no-nonsense process in a guide that readers new to the market will find helpful, cautionary, and inspiring. For readers who shy away from technically complicated writing, this guide will be a strong fit. Geddes is candidly direct...and delivers user-friendly tools to help followers improve their returns. Most helpful are Geddes's step-by-step instructions on deciding whether to hire an advisor, including a self-assessment quiz to determine the viability of investing without one, and follow up measures readers can take if they elect to go that route. -- BookLife (by Publishers Weekly), Full review at https: //booklife.com/project/-transparent-investing-63997.

A solid and well-written overview of how to invest effectively. The author...does an excellent job of stripping away the bluster and complexity that often surround financial advice to focus instead on the fundamentals...[and] how human psychology is often at odds with sound practices...with plenty of actionable information. Readers who are already aware of the basics of investing will find the volume an effective refresher and a useful reminder of the value of passive strategies while those without substantial knowledge of the subject will be able to use the work as an effective and engaging introduction. --Kirkus Reviews. Full review at https: //www.kirkusreviews.com/book-reviews/patrick-geddes/transparent-investing/. ***Editor's Pick*** Market guru Geddes demystifies investing, presenting it as a clear-eyed, no-nonsense process in a guide that readers new to the market will find helpful, cautionary, and inspiring. For readers who shy away from technically complicated writing, this guide will be a strong fit. Geddes is candidly direct...and delivers user-friendly tools to help followers improve their returns. Most helpful are Geddes's step-by-step instructions on deciding whether to hire an advisor, including a self-assessment quiz to determine the viability of investing without one, and follow up measures readers can take if they elect to go that route. -- BookLife (by Publishers Weekly), Full review at https: //booklife.com/project/-transparent-investing-63997.

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