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Overview"In this study, Jessica Gienow-Hecht challenges long-standing analyses of the Unites States' ""cultural imperialism"" that emphasize the determination of policy makers to export U.S. culture to spread capitalism and gain access to overseas markets and raw materials. She also contests scholars of reception theory who claim that foreign audiences deliberately condition the reception of U.S. culture abroad. Studying the example of the U.S. Army newspaper, the ""Neue Zeitung"" - published for the German population from 1945 to 1955 - she demonstrates that U.S. officials actually exerted little direct influence on their cultural and information programmes in postwar Germany, leaving the initiative to binational mid-level agencies. This work proposes that the selection of agents who transmit political and cultural values to the foreign world is as crucial to the success of the enterprise as the package of values itself. In retracing the history of the ""Neue Zeitung"", Gienow-Hecht focuses on the editors' conflicts with the U.S. War Department, charting the newspaper's political and philosophical changes over the course of a decade. She examines the publication's role in the larger context of occupation policy and psychological warfare, the growing Soviet resentment of the paper, the attempted shift of the ""Neue Zeitung"" from an information medium to a propaganda instrument, reactions to this change of editorial policy, and the unsuccessful effort of the U.S. officials to turn the paper into a mouthpiece of the U.S. military in Germany shortly before the ratification of the German Basic Law." Full Product DetailsAuthor: Jessica Gienow-HechtPublisher: Louisiana State University Press Imprint: Louisiana State University Press Dimensions: Width: 15.20cm , Height: 1.90cm , Length: 22.90cm Weight: 0.333kg ISBN: 9780807124093ISBN 10: 0807124095 Pages: 256 Publication Date: 30 October 1999 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationJessica C. E. Gienow-Hecht is deputy director of the Center for U.S. Studies at Martin Luther University Halle-Wittenberg in Germany. Tab Content 6Author Website:Countries AvailableAll regions |
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