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James Dalby is a Senior Lecturer in Digital Media at the University of Gloucestershire in the UK. He specialises in a range of disciplines within the creative and tech industries, including XR and immersive (virtual reality, Web3 etc.), AI, transmedia, cinematography, and visual special effects, and has published and spoken internationally on immersive and XR, transmedia, social technologies, and media economics. His work also includes the development of pioneering undergraduate curricula, in which disruptive methodologies and workflows, such as Design Thinking, are structurally embedded as part of an overall paradigm. James is currently undertaking a PhD studying correlations between the use of social, immersive, and Web3 technologies, and perceived chronoceptive distortion, and has further interests in tech, Philosophy, posthumanism, and transhumanism. Matthew Freeman is Reader in Multiplatform Media at Bath Spa University, where he is the Research Lead for Film and Media and Co-director of The Centre for Media Research in the Bath School of Art, Film and Media. Matthew led the university's Communication, Cultural and Media Studies submission to REF2021, and is currently the Course Leader for the the BA (Hons) Media Communications degree. Matthew is the Founder and Director of Immersive Promotion Design Ltd., a new breed of R&D-led marketing consultancy that supports virtual and augmented reality creatives and businesses to better communicate with their audiences about the magic of immersive content. The company is based at The Studio in Bath, Bath Spa University's new enterprise and innovation hub for creative technology.

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