Transitioning Media in a Post COVID World: Digital Transformation, Immersive Technologies, and Consumer Behavior

Author:   Gali Einav
Publisher:   Springer Nature Switzerland AG
Edition:   1st ed. 2022
ISBN:  

9783030953294


Pages:   132
Publication Date:   23 April 2022
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Transitioning Media in a Post COVID World: Digital Transformation, Immersive Technologies, and Consumer Behavior


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Author:   Gali Einav
Publisher:   Springer Nature Switzerland AG
Imprint:   Springer Nature Switzerland AG
Edition:   1st ed. 2022
Weight:   0.395kg
ISBN:  

9783030953294


ISBN 10:   3030953297
Pages:   132
Publication Date:   23 April 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Chapter 1: The Covid-19 Pandemic and Consumer Media Behavior.- Chapter 2: Media reimagined: The Impact of Covid 19 on Digital Media Transformation.- Chapter 3: How Covid 19 Impacted the design of consumers' feelings.- Chapter 4: The Impact of Covid-19 on music innovation and the way we experience music.- Chapter 5: An Agile Model of TV Format Development for a Post Covid World.- Chapter 6: The Challenge of Being Lazy.- Chapter 7: The Impact of Covid 19 on the dispersion of immersive technologies and Human Behavior Research and Implementation.- Chapter 8: The Future of Museums: The Post-Pandemic Transformation of Experiences and Expectations.

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Author Information

"Gali Einav is Head of the International Undergraduate Program in Entrepreneurship and the ""Upstart” Program at the Adelson School of Entrepreneurship at Reichman University (IDC Herzliya Israel). Gali also teaches digital media at the Katz School of Marketing at Yeshiva University (New York, USA). Her research interests include the impact of digital transformation on media industries and consumer behavior, innovative education models and innovation and the future workforce. She has co-authored and edited 3 books focused on innovation and digital transformation, including Transitioned Media: A Turning Point into the Digital Realm (Springer, 2010) and The New World of Transitioned Media (Springer, 2015)."

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