Overview

USA Today Bestseller Publisher’s Weekly Bestseller Whether you’re investing, leading a company, or building a career, this guide from the CEO of global investment and transformation company General Catalyst offers powerful principles essential to long-term success. In a world rapidly being reshaped by technological revolutions and geopolitical realignments, businesses can no longer afford to operate with outdated frameworks. The companies that will thrive in an economic system under both strain and skepticism will be those that reimagine their role in society while harnessing emerging technologies. This new reality needs a new set of guidelines—transformation principles—to guide decision-making for investors, company builders, and anyone navigating a career as they venture beyond. General Catalyst CEO and eight-time Forbes Midas List recipient Hemant Taneja has developed these principles throughout his life, and they have helped General Catalyst fund, found, and nurture some of the most exciting companies of the past two decades, such as Airbnb, Stripe, Livongo, Anduril, Kayak, Snap, Gusto, and Canva, while having a powerful positive and enduring impact on society. In The Transformation Principles, Taneja explains in detail the nine principles behind his company’s outsize success in investing and industry transformation. These principles will help readers: Understand the critical importance of a company’s soul Navigate through the inevitable twists and turns when creating a new future See through trends that don’t matter and focus on what truly matters for enduring success Help build companies that solve society’s hardest problems, making capitalism a force for good Confidently lead with curiosity and generosity for extraordinary success Moving forward, the most enduring successes will come from those companies whose tangible benefits to the world naturally result in compounding returns. Equipped with these nine principles, any individual or organization will be able to see beyond trends and short-term thinking and instead focus on long-term success that lasts for generations.

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9781637747353

Table of Contents

Reviews

“In a world defined by political, economic, and societal upheaval, leaders are challenged not only to navigate the waves of uncertainty but also to build a lasting legacy. The Transformation Principles serves as a guiding light, illuminating the path to innovation that benefits the greater good.” —Bill McDermott, Chairman and CEO, ServiceNow ""The Transformation Principles challenges us to rethink our assumptions, embrace uncertainty, and lead with curiosity and generosity. It is a manifesto for leaders across sectors to build organizations that are not only profitable but also purposeful."" —Bob Sternfels, Global Managing Partner, McKinsey & Company “An important read for any leader seeking to create an enduring company. His insights on the importance of being positive, mission-driven, fostering innovation, and embracing a growth mindset are essential for thriving in today's rapidly evolving landscape.” —Adena Friedman, Chair and CEO, Nasdaq  “The Transformation Principles is both timely and essential . . . This book offers a path on how organizations can adapt to uncertainty and complexity without losing sight of the broader goal: inclusive development. It is a must-read for leaders who want to build resilient, future-ready organizations that thrive in a connected yet divided world.” —Natarajan Chandrasekaran, Chairman, Tata Sons “Hemant puts words to what the next wave of founders already feel in their gut: building without a soul is a dead end. The Transformation Principles is the field manual for building 100-year companies that compound mission, market, and moral purpose. Read it and you’ll stop asking ‘How do I flip this?’ and start asking ‘How do I fix the world—and build real lasting abundance for all of us?’” —Garry Tan, President and CEO, Y Combinator

Author Information

Hemant Taneja is the CEO  of the global investment and transformation company General Catalyst. He is a multi-year Midas List investor, a best-selling author, and a founder. His career includes early investments in market-leading companies like Stripe, Samsara (NYSE: IOT), Snap (NYSE: SNAP), ClassDojo, Grammarly, Gusto, Applied Intuition, and Anduril. He has also hatched numerous companies like Commure, Tendo and Livongo, which was acquired by Teladoc in an $18.5B merger, the largest in digital health history. Kevin Maney is a veteran journalist, essayist, bestselling author, and TV commentator, focusing on the technology industry and its history. His firm, Category Design Advisors, has helped company leadership teams all over the world identify and design new market categories.

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