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OverviewThis book focuses on the transformation of Chinese newspaper companies in aspects of managerial strategies, newsroom practices and interactions with national policies. The comparative case study of two publishers comprises empirical evidence from editors, editor-in-chiefs, commercial staff, managers, technicians and scholarly experts. Locating in the intersection of media management, journalism and media policy, its analytical devices include differing but related theories. With the primary data and integrated theoretical frameworks, the primary argue is that the transformation is oriented to the Internet market, which is a consensus of newspaper practitioners and government administrators. Full Product DetailsAuthor: Miao Huang (Post-doctor Researcher, the Journalism School of Renmin University of China, Beijing)Publisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.453kg ISBN: 9780367663674ISBN 10: 0367663678 Pages: 186 Publication Date: 30 September 2020 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsContents List of figures * List of tables * Acknowledgements * Foreword * Chapter 1 Introduction * Chapter 2 Conceptualisation * Chapter 3 Context of Transformation * Chapter 4 Transformation of Management * Chapter 5 Transformation of production * Chapter 6 Transformation of Administration * Chapter 7 Conclusions * Bibliography * Appendix *ReviewsAuthor InformationDr. Miao Huang graduated from University of Glasgow on April 2017 with a non-correction PhD thesis about digital transition in Chinese newspaper industry. She has started to do post-doctoral research at the Journalism School of Renmin University of China from September 2017. Miao published several articles concerning issues of media convergence, transformation of traditional media and innovation of media business in peer-review journals in China and made presentations about relevant topics in different international academic conferences. Her research interests include strategic management in media, technological innovation of media, media convergence and mobile communication. Tab Content 6Author Website:Countries AvailableAll regions |