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OverviewWritten by a distinguished group of French business leaders, scholars, and government experts, this volume examines the recent watershed period in which the French government loosened state controls and put a further emphasis on market forces. The book is unique in that it presents in accessible accessible a clear view of France's new business sense and the evolution that has taken place since Mitterrand came to power in 1981--from the perspective of key players in the French economy themselves. The contributors analyze the political, economic, and cultural upheaval of the past decade; its effect on the way the French think about and conduct business; and the new concerns and priorities of French business leaders. The contributors deal with all aspects of French business life, addressing such diverse topics as: France's image in the United States, French trade relations with the United States and with the Third World, new economic policies and their impact, the privatization of banks and large industrial concerns, the influence of the business press, corporate relations, French advertising style, marketing luxury goods, the problem of trade unionism, the role of women in French business, investment patterns, and the general liberalization of the economy. They show that along with the legislative reforms of recent years, a fundamental change in French society has occurred. A new admiration for entrepreneurship, a relaxation of negative views of capitalism, and an increased emphasis on marketing abroad have all contributed to a new business climate in France. The American businessperson must be aware of this if he or she is to successfully do business in France or with the French. By clearly outlining the major developments that have acted to transform French business in recent years, this book provides the basis for that awareness. Full Product DetailsAuthor: Judith G. Frommer , Janice MccormickPublisher: Bloomsbury Publishing Plc Imprint: Praeger Publishers Inc Dimensions: Width: 15.60cm , Height: 1.20cm , Length: 23.40cm Weight: 0.478kg ISBN: 9780899303871ISBN 10: 0899303870 Pages: 207 Publication Date: 20 January 1989 Recommended Age: From 7 to 17 years Audience: College/higher education , Undergraduate , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsForeword by Jacques Maisonrouge Introduction. French Business: Perceptions and Realities in the United States, An Introduction by Claude LeGal, Jean Lévy Part I: French Trade Relations since 1981 Relations with the United States by Jean-Daniel Tordjman France, Trading Partner in Europe and the Third World by Jean-Louis Vilgrain Part II: A Business Revolution? Economic Policy by Serge Bellanger, Olivier Blanchard Investment Patterns and Practices by Jean-Paul Angé, Jean-Francois Carreras Privatization of Industry and the Media by Jean Loyrette, Pierre Barret Part III: The Public Faces of Business The Business Press by Jean Boissonnat The Evolution of Corporate Relations by Jean-Pierre Beaudoin The French Style of Advertising by Claude Marcus Marketing Luxury Goods by André Doucet Part IV: Continuity and Change in the Workplace Trade Unions by Yves-Frédéric Livian French Women in Business by Beatrice Dautresme, Lydie Bonnet Managers: Education, Recruitment, and Style by Jean-Paul Larcon, Bruno Dufour, Daniel Jouve Appendix I: Chronology of Key Political and Economic Events Appedix II: Glossary of TermsReviewsAuthor InformationJUDITH FROMMER is Senior Preceptor in Romance Languages and Literatures at Harvard University. She has organized several conferences on French business at Harvard and is the originator of the French for Business course. JANICE McCORMICK is Associate Professor of Organizational Behavior and Human Resources Management in the Graduate School of Business Administration at Harvard University. She has written extensively on French business and political economy. Tab Content 6Author Website:Countries AvailableAll regions |
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