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OverviewFull Product DetailsAuthor: Yvette Sánchez , Claudia Franziska BrühwilerPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.453kg ISBN: 9780367879808ISBN 10: 0367879808 Pages: 402 Publication Date: 12 December 2019 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsPart 1 Theoretical Framework: Hall, Hofstede, Huntington, Trompenaars, GLOBE: common foundations, common flaws. Cultural negotiations in the BRIC TransAreas - new dynamic visualizing models of culture contact situations. Transcultural studies in the BRIC states: recent developments. Part 2 Areas - BRIC by BRIC: BRIC foundations: new kids on the block and the implications for transcultural communication. A long road for the BRICS: summits, Africa, civil society, and the problem of international change. Brazil. Russia. India. China. South Africa. Part 3 BRIC Relations: BRIC on BRIC Postscript.Reviews’Using original models and metaphors that shed interesting new light, this publication is an accessible introduction to both transcultural theory and the BRIC area, and is suitable for both scholars and practitioners. The chapters on bilateral BRIC relations were an especially rewarding read, providing us with a multifaceted picture of the complexity of doing business in the BRIC area.’ Juergen Bolten, University of Jena, Germany ’A valuable source and resource for all interested in the BRICs. Academics, students, journalists, managers and politicians can all profit from this extensive volume. It tackles theoretical and conceptual problems regarding not only the historical use of the term BRICS, but also how the transcultural encounter or cross cultural relations have been interpreted and dealt with by different academic fields in the member countries. In this reader the complexity of culture appears in full force!’ Livia Barbosa, Pontifical Catholic University of Rio de Janeiro, Brazil 'Using original models and metaphors that shed interesting new light, this publication is an accessible introduction to both transcultural theory and the BRIC area, and is suitable for both scholars and practitioners. The chapters on bilateral BRIC relations were an especially rewarding read, providing us with a multifaceted picture of the complexity of doing business in the BRIC area.' Juergen Bolten, University of Jena, Germany 'A valuable source and resource for all interested in the BRICs. Academics, students, journalists, managers and politicians can all profit from this extensive volume. It tackles theoretical and conceptual problems regarding not only the historical use of the term BRICS, but also how the transcultural encounter or cross cultural relations have been interpreted and dealt with by different academic fields in the member countries. In this reader the complexity of culture appears in full force!' Livia Barbosa, Pontifical Catholic University of Rio de Janeiro, Brazil Author InformationYvette Sanchez holds the Chair of Spanish Language and Literature at the University of St. Gallen and is Director of the Centro Latinoamericano-Suizo (CLS-HSG). She is involved in several research projects in the field of Latin American and TransArea studies, for instance on Latinos in the United States. Tab Content 6Author Website:Countries AvailableAll regions |
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