Trade Show Marketing: 參展行銷
Author:   Taitra ,  中華民國對外貿易發展協會 ,  Ehgbooks
Publisher:   Ehgbooks
ISBN:  

9781647844295


Pages:   346
Publication Date:   01 May 2013
Format:   Paperback
Availability:   In stock   Availability explained
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Trade Show Marketing: 參展行銷


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Overview

「參加展覽」素為現代企業拓展貿易與開發市場的重要行銷活動之一，其獨具之「面對面行銷」特性是其他行銷工具所無法取代的，也是企業爭取更多商機的絕佳舞台。如何規劃展覽行銷策略，透過參展適切展現公司特性及產品特點，藉由蒐集客戶資訊，轉勝為商機，讓有限的預算發揮最大綜效，提高展覽實質收益，是每一家參展廠商所熱切期盼的。 過去，由於坊間缺乏提升參展績效相關教材，本會乃率先出版《如何參加國外展覽》一書，廣獲業界好評。因該書發行、改版已逾十載，時空變遷，展覽產業生態改變，遂於 2008年重新修撰，蒐羅補充資料，由行銷角度切入，與讀者分享最新的參展行銷思維與操作，《參展行銷-如何參加國外展覽》於焉問世。 《參展行銷》一書作者段恩雷、溫月火求二人任職本會多年，具豐富的國際參展及拓展國際市場之實務經驗。本書內容除與讀者分享如何規劃參加展覽心得外，亦提供近 200張圖片加以詮釋與佐證，有系統地介紹如何選取目標展覽，展前及展中該如何運作行銷模式，以及落實展後商機及量化參展效益。本書實為參展廠商絕佳參考工具。

Full Product Details

Author:   Taitra ,  中華民國對外貿易發展協會 ,  Ehgbooks
Publisher:   Ehgbooks
Imprint:   Ehgbooks
Dimensions:   Width: 15.20cm , Height: 2.00cm , Length: 22.90cm
Weight:   0.508kg
ISBN:  

9781647844295


ISBN 10:   1647844290
Pages:   346
Publication Date:   01 May 2013
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Language:   Chinese

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