Free Delivery Over $100
|
|
|||
|
||||
OverviewThis book is a linguistic research study of trade names, especially names of firms (in the production and services sector), shops, eating/drinking houses and accommodation locations. It identifies and analyses the onomastic behaviour characteristic of the field of trades in contemporary Romanian public space, in addition to delineating a representative naming pattern for every subcategory of commercial onomastics investigated, according to three coordinates: (1) lexical and grammatical structure, (2) semantics (pointing out different levels of meaning), and (3) language preference.Methodologically, this book relies on the theoretical configuration provided by onomastics, functional, cognitive and generative grammar, semiotics (in the interpretation of trade names as iconic, indexical and symbolic signs), and pragmatics (observing that trade names underlie speech acts). Moreover, the study also refers to psycholinguistics, underlining the cognitive and affective mechanisms that are involved in the creation and use of trade names. The way in which commercial designations behave in society (especially how they contribute to the characterisation of a community both linguistically and culturally) is analysed using the tools of sociolinguistics. From the same point of view, the current context of trade names is also described, with reference to the influence of the English language and the American sociocultural mindset (as instruments of globalisation) on the Romanian language and culture, and particularly on the unprecedented development of commercial onomastics.The methodology employed in this book furthermore includes theoretical precepts specific to linguistic polyphony, emphasising the similarity between trade names and unconventional anthroponyms (particularly nicknames and virtual names). Postcolonial studies, and post-communist studies, as a branch of this field of research, also play a role here. Finally, the reference to translation studies is made in order to be able to define trade names as cultural mediators in contemporary Romanian public space. Full Product DetailsAuthor: Alina BughesiuPublisher: Cambridge Scholars Publishing Imprint: Cambridge Scholars Publishing Edition: Unabridged edition ISBN: 9781443876391ISBN 10: 1443876399 Pages: 265 Publication Date: 07 August 2015 Audience: College/higher education , Professional and scholarly , Postgraduate, Research & Scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviews"Trade Names in Contemporary Romanian Public Space."" In addition to publishing several studies on this topic and other issues related to onomastics, she also co-edited Onomastics in Contemporary Romanian Public Space (Cambridge Scholars Publishing, 2013) with Professor Oliviu Felecan. """ Trade Names in Contemporary Romanian Public Space. In addition to publishing several studies on this topic and other issues related to onomastics, she also co-edited Onomastics in Contemporary Romanian Public Space (Cambridge Scholars Publishing, 2013) with Professor Oliviu Felecan. Author InformationAlina Bugheșiu is Research Assistant at the Faculty of Letters in the Department of Philology and Cultural Studies of the North University Centre of Baia Mare, Technical University of Cluj-Napoca, Romania. She completed her doctoral degree in 2013, with a dissertation on “Trade Names in Contemporary Romanian Public Space.” In addition to publishing several studies on this topic and other issues related to onomastics, she also co-edited Onomastics in Contemporary Romanian Public Space (Cambridge Scholars Publishing, 2013) with Professor Oliviu Felecan. Tab Content 6Author Website:Countries AvailableAll regions |
||||
