Overview

From former Chairman and President of the Export-Import Bank of the United States Fred P. Hochberg comes an illuminating and engaging tutorial on the basics of modern trade. Trade--the exchange that powers the world--allows us to sell what we produce at home and purchase what we don't. In the age of globalization, trade has joined together more people than ever before, providing access to major new markets and countless new products that have revolutionized our lives. However, for millions of people, global trade has become a popular target for blame and the frustrations of modern life. Much of the public only connects trade with unfathomable, high-level deals causing the fundamental principles to often seem inaccessible and confusing. Through the lens of six quintessential American goods, Fred P. Hochberg breaks down colorful and compelling real-world examples to dispel the widespread myths and confusions surrounding trade. By using six widely consumed American goods--the taco salad, the iPhone, the classic apple pie, the minivan, Game of Thrones, and the baseball cap--Hochberg highlights the story of America's most surprising trade relationships while sharing the essentials of trade that everyone should know.

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9781797102559

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Reviews

"""By turns practical and insightful, Fred's indefatigable spirit, sound judgement, and depth of experience shine through in Trade Is Not a Four-Letter Word."" -- ""Jamie Dimon, Chairman & CEO, JP Morgan Chase"" ""It's the only book on trade you'll ever need to read."" -- ""Ana Navarro, CNN Political Strategist"" ""Written by a uniquely qualified expert, this is a witty, enjoyable book that makes clear the great benefits--but difficult politics and policy choices--of international trade."" -- ""Frederick W. Smith, Founder and CEO, FedEx Corporation"""

It's the only book on trade you'll ever need to read. -- Ana Navarro, CNN Political Strategist By turns practical and insightful, Fred's indefatigable spirit, sound judgement, and depth of experience shine through in Trade Is Not a Four-Letter Word. -- Jamie Dimon, Chairman & CEO, JP Morgan Chase Written by a uniquely qualified expert, this is a witty, enjoyable book that makes clear the great benefits--but difficult politics and policy choices--of international trade. -- Frederick W. Smith, Founder and CEO, FedEx Corporation

Author Information

Fred P. Hochberg served as the chairman and president of the Export-Import Bank of the United States from 2009-2017, becoming the longest-serving chairman in the institution's history. He also served for five years as dean of the Milano School of International Affairs, Management, and Urban Policy at the New School in New York City and has been as a fellow at the Harvard Kennedy School of Government's Institute of Politics and David Axelrod's Institute of Politics at the University of Chicago.

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