Overview

The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.

Full Product Details

Author:   M. Nekic ,  Kenneth A. Loparo
Publisher:   Palgrave Macmillan
Imprint:   Palgrave Macmillan
Dimensions:   Width: 14.00cm , Height: 2.00cm , Length: 21.60cm
Weight:   4.091kg
ISBN:  

9781137397904

ISBN 10:   113739790
Pages:   227
Publication Date:   15 December 2014
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Reviews

I would recommend this book first and foremost to those who are seeking models to carry out multimodal and semiotic analyses. ... readers will find in this book relevant and up-to-date reading matter with which to venture into the promising field of multimodality. In sum, this publication is a very useful addition both to studies in promotional tourism discourse and to the burgeoning field of multimodal studies. (Miguel Fuster-Marquez, English Text Construction, Vol. 8 (2), Winter, 2015)

Author Information

Melani Neki? has completed her doctoral studies at the Justus-Liebig University (JLU) and the International Graduate Centre for the Study of Culture (GCSC) in Gießen, Germany. Currently, she is a Language and Communication Trainer and Lecturer at diverse companies and educational institutions in Germany. Her research interests revolve around functional linguistics, social semiotics, multimodal communication and tourism studies.

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