Overview

Despite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less well explored. Little is known about the marketing efforts and practices, along with the successes and challenges, countries in the East and Southeast Asia have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques and tools used by various countries in the region both collectively and individually to manage their tourism offerings and position them in the global tourism market: China, Hong Kong, Indonesia, Japan, Korea, Macau, Mongolia, Myanmar, Vietnam. It offers a contemporary and insightful look at the various case studies in East and Southeast Asia using inter-disciplinary perspectives and a range of methodological approaches and tools. The book: · Provides case studies developed by tourism researchers who are experts in their researched context countries; · Focuses on several countries at different stage of development; · Explores specific marketing strategies in East and Southeast Asian destinations, considering global trends and forces to fully understand the marketing environment. The book will be of interest to tourism marketing researchers, practitioners, academics, undergraduate and postgraduate students who will find these insightful contemporary case studies useful in the classroom.

Full Product Details

Author:   Dimitrios Stylidis (Associate Professor in Tourism Marketing, University of Crete, Greece) ,  Prof Seongseop (Sam) Kim (The Hong Kong Polytechnic University) ,  Dr Jungkeun Kim (Auckland University of Technology, New Zealand) ,  Catherine Cheung (The Hong Kong Polytechnic University, Hong Kong)
Publisher:   CABI Publishing
Imprint:   CABI Publishing
Dimensions:   Width: 17.20cm , Height: 1.60cm , Length: 24.40cm
Weight:   0.740kg
ISBN:  

9781800622142

ISBN 10:   1800622147
Pages:   240
Publication Date:   04 January 2023
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock  
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Table of Contents

Chapter 1: Implications of Culture for Tourism and Hospitality Marketing Mix and Activities in East and Southeast Asia. Erdogan Koc and Catherine Cheung. Chapter 2: Factors influencing decision-making of millennial travellers participating in community-based rural tourism experiences in Southeast Asia. Nguyen Bao Linh and Maren Viol. Chapter 3: Visual Destination Images: The Case of the ASEAN Tourism Organization Official Instagram Account. Fajar Putra and Rob Law. Chapter 4: Effectiveness of Advertisement Endorsement and Framing to Promote Korea as a Medical Tourism Destination: Cross-cultural Approach. Sam Kim, Saerom Wang and Soo Yun Song. Chapter 5: The interaction between destination image, risk perceptions, and travel intention: The case of Myanmar. Rami Isaac and Chiara Di Blasio. Chapter 6: Exploring the destination image of Mongolia: A content analysis. Hiu Yan (Alice) Lee and Yin Kiu (Kevin) Leung. Chapter 7: Young Indonesian Travellers Information Search Behaviour. Ilma Aulia Zaim. Chapter 8: The Perceived and Project Image of Hiroshima: A Case study of the Dutch market. Isaac Rami. Chapter 9: Destination marketing using festivals in Macau: Relationships between festival performance quality, experiential quality, visitor satisfaction, corporate image and behavioral intention. Jia Ying (Karen) Jiang and Ja Young (Jacey) Choe. Chapter 10: New cyber laws: A plausible discussion regarding the potential implications for international tourists in the Socialist Republic of Vietnam. Paul Strickland. Chapter 11: Growth of the senior tourism market and its implications for destination marketers: Understanding tourism motivation and preferences through comparison of seniors in Korea, Mainland China and the U.S. Felix Elvis Otoo and Seongseop (Sam) Kim.

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Author Information

Dimitrios Stylidis (Edited By) Dimitrios Stylidis, Ph.D., is Associate Professor in Tourism Marketing at the University of Crete, Greece. Prior to this, he was Senior Lecturer in Tourism and Research Cluster Leader at Middlesex University London, and a Postdoc Researcher and Visiting Lecturer at the Ben-Gurion University, Israel. Dimitrios holds an MSc and PhD in tourism from the University of Surrey, U.K. His research interests include place image and marketing, tourist destination image and behaviour, tourism impacts and sustainable development. His work has been published in several journals including Tourism Management, Annals of Tourism Research, Journal of Travel Research, and Journal of Sustainable Tourism. Seongseop (Sam) Kim (Edited By) Seongseop (Sam) Kim received his Master of Science and PhD degrees in Recreation, Park and Tourism Sciences at the Texas A&M University in 1996 and 1999, respectively. Upon graduation from Texas A&M, he was appointed at Sejong University, Seoul, Korea as an Assistant Professor in 2000 and was promoted to Professor in 2010. He joined The Hong Kong Polytechnic University in 2012 and was promoted to Professor in 2018. Over his career, he has published more than 200 refereed journal papers and his current Google Scholar h-index is 56 with 12,519 citations. He is serving as the President of APacCHRIE (2021-2022 term). His research interests include tourism destination marketing, tourism impacts, and tourism and hospitality marketing Jungkeun Kim (Edited By) Jungkeun Kim is an associate professor of Marketing at the Faculty of Business and Law at the Auckland University of Technology, New Zealand. He received his Ph D in Marketing from the University of Minnesota. His main research interests are in consumer and tourist decision-making and consumer behavior. His research has been published in the Journal of Marketing Research, Journal of Consumer Psychology, Journal of Retailing, Journal of Business Research, Journal of Travel Research, Tourism Management, Annals of Tourism Research and among others. He currently serves as an associate editor of Australasian Marketing Journal and an executive committee member of Australian and New Zealand Marketing Academy (ANZMAC). He won Charles R. Goeldner Article Excellence Award (for the best article published in Journal of Travel Research) in 2019.

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