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OverviewTourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists . Full Product DetailsAuthor: Eli Avraham , Eran KetterPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Edition: 1st ed. 2015 Dimensions: Width: 14.00cm , Height: 1.60cm , Length: 21.60cm Weight: 0.386kg ISBN: 9781137342140ISBN 10: 1137342145 Pages: 193 Publication Date: 26 October 2015 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsIntroduction: Tourism Marketing for Developing Countries 1 Perceptions, Stereotypes and Media Images of the Developing World 2 Factors Influencing the Media Image of Developing Countries 3 Marketing and Destination Branding 4 Tourism Marketing for Destinations with Negative Images 5 Marketing Middle East Destinations 6 Marketing African Destinations 7 Marketing Asian Destinations 8 Final Observations and Insights References IndexReviewsIntroduction: Tourism Marketing for Developing Countries1 Perceptions, Stereotypes and Media Images of the Developing World 2 Factors Influencing the Media Image of Developing Countries 3 Marketing and Destination Branding 4 Tourism Marketing for Destinations with Negative Images 5 Marketing Middle East Destinations 6 Marketing African Destinations 7 Marketing Asian Destinations 8 Final Observations and Insights ReferencesIndex Author InformationProf. Eli Avraham is Associate Professor at the Department of Communication, University of Haifa, Israel. He specializes in destination branding, crisis communication, PR and advertising. He is the author and co-author of numerous articles and 8 award-winning books and monographs. Dr. Eran Ketter is a senior advisor and trainer in tourism marketing, and a researcher at Kinneret College on the Sea of Galilee. His vast practical experience includes training and consulting projects for governments and tourism destinations in both developed and developing countries. Tab Content 6Author Website:Countries AvailableAll regions |
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