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OverviewFull Product DetailsAuthor: Nimit Chowdhary , Monika PrakashPublisher: Taylor & Francis Ltd Imprint: Routledge India ISBN: 9781032318981ISBN 10: 1032318988 Pages: 544 Publication Date: 30 October 2024 Audience: College/higher education , Tertiary & Higher Education Format: Hardback Publisher's Status: Forthcoming Availability: Not yet available  This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release. Table of ContentsSection A: Foundation 1 Introduction 2 Marketing 3 Market Environment 4 Service Quality in Tourism 5 Tourism Market Research 6 Tourist Behaviour 7 Market Segmentation Section B: Elements of Marketing Mix 8 Product- the 1st P 9 Process- the 6th P 10 Physical Evidence- the 7th P 11 People- the 5th P 12 Place- the 2nd P 13 Yield Management 14 Promotion- the 3rd P 15 Non-conventional Marketing 16 Pricing- the 4th P 17 Partnering- the 8th P Section C: Strategy 18 Marketing Plan 19 Marketing Strategy 20 Managing Customer Relationships 21 Quality ManagementReviewsAuthor InformationNimit Chowdhary is Professor and ex-Head of Department of Tourism and Hospitality Management at Jamia Millia Islamia, New Delhi, India. His research areas include tourism marketing, destination management, services, and entrepreneurship. His recent books include, Handbook of Research and Publication Ethics, (2021); Interpretation and Tour Leadership: Principles and Practices of Tour Guiding, (2022); and Indian Tourism: Diaspora Perspectives, (2022). Monika Prakash is a Professor at the Indian Institute of Tourism and Travel Management (IITTM), Noida. She is currently leading the prestigious Incredible India Tourist Facilitator Programme (IITFP) of the Ministry of Tourism, Government of India. She recently published the book, Interpretation and Tour Leadership: Principles and Practices of Tour Guiding, (2022). Tab Content 6Author Website:Countries AvailableAll regions |
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