Overview

Who knew college could be this funny? In his quest to show what campus life was really like for the pioneering undergrads of Chico State University's Golden Age, our courageous author takes us on a trip to that crazy age between the 60s and 80s -- the rollicking 1970s. You remember those days, don't you? Not quite free love, lots of rock 'n' roll, drugs of the innocent and not-so-innocent kind and the absolute feeling that all was right with the world. This book captivates its readers with astute, amusing and downright hilarious moments in the day in the life of a Chico State Wildcat. Where else can you party with your profs, skinny-dip between class and coast through stop signs on your bike with only a nominal risk of winding up on somebody's windshield? Based on a compilation of past columns from several Northern California weeklies including a stint as ace cub reporter for his college newspaper, C L Smith invites us along on his migration from Southern California to the quaint college town of Chico, California. After college, he finally ditches his shorts, tee-shirts and flip-flops and assumes the identity of a bona fide bon vivant as the editor of the Santa Cruz Good Times. Later, C L Smith was the marketing wizard who introduced several iconic advertising campaigns of the 80s, 90s and early 2000s. And, if you think Smith's college years were funny, wait till you join him for a walk on the wild side of American business in the advertising and wireless worlds.

Full Product Details

9781735613208

Table of Contents

Reviews

Delivers some great insights about life on a jolly campus, popular culture, big company careers and what not, with non stop clever humor. Short & crisp! Was a quick fun read. Looking forward to his second book. - A hilarious journey through the life of a true Californian. If only I could remember my college years as well as Mr. Smith. Absolutely worth a read for all those who remember the days of Sex, Drugs and Rock and Roll. We then take a unique ride through his corporate years...creative and good fun!

Author Information

C L Smith is a retired marketing executive and former magazine writer and editor. As a marketing executive, Smith created the popular Don't Drip and Drive ad campaign for Denny's Inc. and played a key role in developing the iconic Can you hear me now? ads for Verizon. C L Smith also oversaw the North American launch of the first Android smart phones. In 2012, Smith was named one of the top media executives in the nation by Advertising Age Magazine. His humorous memoir, Tongue in Chico, is a fond retelling of Smith's adventures as a horny undergraduate in the party-hearty college town of Chico, California. C L Smith now lives with his wife Nancy in the heart of California's famed wine country. Designer and illustrator Randy Nowell began his eclectic career as an art director in Atlanta after graduating from Auburn University. Nowell's talents took him to ad agency and publication work in San Diego and Santa Cruz, where he was a magazine art director in a position that teamed him up with the magazine's editor, C L Smith. Nowell was later a television creative director in Monterey and St. Louis, then an award-winning video director and marketing events producer. Randy Nowell now lives in an off-the-grid home in the Arizona high desert, where he thought C L Smith would never find him.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available