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OverviewWhen Titan Company Limited launched its quartz watches some 30 years ago, the founders - a merry bunch of Tata employees who started out simply wanting 'to do something different' - could not have foreseen just how completely they would capture the imagination of Indian consumers in the post-liberalization era of the 1990s. The brand they created - at first against tremendous odds and restrictive norms - injected freshness into the market and in retail spaces through its cutting-edge marketing strategy and empathetic advertising. Not only did the new watchmakers on the block transform watches from being utilitarian objects to fashion statements, but it also systematically ventured into areas untapped by corporate entities with its brands Titan, Tanishq, Titan Eyeplus, Skinn and Taneira and established itself as a winner across multiple verticals. Titan: Inside India's Most Successful Consumer Brand takes listeners from boardrooms to back rooms to reveal how a quintessential Indian brand from the house of the Tatas, not known till then for its success in the consumer goods market, reached such remarkable heights. It is a tale of innovation and fortitude, of thinking outside the box and staying the course, of obsession with detail and the courage to acknowledge failure. A story that will inspire every listener, here is the inside account of what continues to make Titan tick. Full Product DetailsAuthor: Vinay Kamath , Kumar SinghPublisher: Audible Studios on Brilliance Imprint: Audible Studios on Brilliance Dimensions: Width: 13.50cm , Height: 1.30cm , Length: 17.00cm Weight: 0.045kg ISBN: 9781713551782ISBN 10: 1713551780 Publication Date: 04 August 2020 Audience: General/trade , General Format: Audio Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |