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"One of Architectural Record's Notable Books of 2023 ""Ms. Sagalyn has produced a conscientious, monumental work."" —the Wall Street Journal ""There is no more famous intersection in the world than Times Square, and no intersection has gone through so many highs and lows. The construction of the Times Square Tower, the new home of The New York Times, in the early 1900s not only led to the renaming of what was then called Longacre Square but helped attract the theaters and restaurants (and neon signs) that made it the thriving, brightly lit tourist mecca it became. Decline then set in, making Times Square synonymous with vice, drugs, muggings, and, not to get too technical, sleaze. The cleanup campaign that began in the 1980s may have left some deriding it as the Disneyfication of Times Square, but, face it, would you rather be accosted by a pimp or by a panhandler dressed as Goofy? True New Yorkers still avoid the place unless they work there or wish to see The Lion King, but in Lynne B. Sagalyn’s smart and elegant analysis of what constitutes a public space successfully reborn by government and private partnership, one can only marvel at what has been wrought. Times Square, like it or not, symbolizes the city, and New York depends on its vitality if it is to remain the city that never sleeps."" —Airmail ""Lynne Sagalyn, a professor emeritus of real estate at Columbia University’s Business School, has just published a history of the area, Times Square Remade: The Dynamics of Urban Change, that puts the area’s current woes in perspective. Sagalyn has spent over 30 years thinking and writing about Times Square. Her 2001 book, Times Square Roulette: Remaking the City Icon, focused on the ambitious rebuilding of the area that began in the 1960s but wasn’t complete until the early 2000s. In that book, Sagalyn traced the transformation of the district from a seedy lowlife destination into a revitalized entertainment district with massive new office towers and bigger, brighter signs. Her latest book goes much further back, to the neighborhood’s emergence in the 1890s as the city’s new theater district.” —Curbed/New York magazine ""Take a front-row seat to the detailed chronicle of the making, remaking, “ruin,” and revival of New York’s “symbolic soul.” From Times Square’s Gilded Age inception as a highbrow arts destination to its working-class takeover as a carnivalesque playground, then its decline into a destination for pornography and prostitution and the 20-year sanitization campaign that followed, Columbia University professor emerita Lynne Sagalyn doesn’t confine herself to the broad strokes of financial deals or political machinations. She emphasizes the street-level humanity that has persisted at the “crossroads of the world,” throughout the fluctuations in its identity."" —Architectural Record"

"""There is no more famous intersection in the world than Times Square, and no intersection has gone through so many highs and lows. The construction of the Times Square Tower, the new home of The New York Times, in the early 1900s not only led to the renaming of what was then called Longacre Square but helped attract the theaters and restaurants (and neon signs) that made it the thriving, brightly lit tourist mecca it became. Decline then set in, making Times Square synonymous with vice, drugs, muggings, and, not to get too technical, sleaze. The cleanup campaign that began in the 1980s may have left some deriding it as the Disneyfication of Times Square, but, face it, would you rather be accosted by a pimp or by a panhandler dressed as Goofy? True New Yorkers still avoid the place unless they work there or wish to see The Lion King, but in Lynne B. Sagalyn’s smart and elegant analysis of what constitutes a public space successfully reborn by government and private partnership, one can only marvel at what has been wrought. Times Square, like it or not, symbolizes the city, and New York depends on its vitality if it is to remain the city that never sleeps."" —Airmail"

Author Information

Lynne B. Sagalyn is Earle W. Kazis and Benjamin Schore Professor Emerita of Real Estate at Columbia Business School, as well as a real estate professional. She is the author of Power at Ground Zero- Politics, Money, and the Remaking of Lower Manhattan, Times Square Roulette- Remaking the City Icon (MIT Press), and Downtown, Inc.- How America Rebuilds Cities (coauthor, MIT Press).

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