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Chapter SevenWhat consumption is mostinfluenced in preference choiceby time pressureWhat kinds of services or products are most influenced to consumer behavioral change by time pressure? Can time pressure factor influence more preference to other factors, such as age, culture, income level, habitual shopping, family or friend relationship etc. factors to influence consumer behavioral choice to these kinds of services or products in consumption market? I shall indicate some kinds of services or products consumption models to explain how time pressure can influence consumers to choose to consume its services or buy its products.Firstly, for theme park entertainment industry example, has it time pressure to cause any theme park visitors, e.g. Walt Disney entertainment theme park to influence them to feel time pressure to enjoy their emotions to play any entertainment machine facilities and it brings negative emotion to choose the entertainment theme park entertainment consumption activities.For Walt Disney entetainment theme park example, every visitor needs to pay a fixed ticket fee to enter Disney theme park. So, however, he/she chooses to play how many number of entertainment activities facilities, e.g. only one entertainment playing facility, or more than one entertainment playing facilities. The Disney visitor needs to pay the same ticket fee to enter Disney. So, it will cause th visitors feel unfair, they do not choose to play any entertainment facilities or play only less number of entertainment facilities. Because they need to pay the same ticket price to same to the visitors, who choose to play many entertainment facilities number in Disney. So, it brings this question: Does the Disney visitor feel time pressure when he/she chooses to play many number of entertainment facilities, but he/she will not enjoy to carry on other activities in Disney, e.g. shopping, visiting cinema to watch movies, walking around the whole Disney anywhere to view scene activities. Because US Disney entertainment theme park is very large . It has not only entertainment facilities to attract visitors to play. It has many places are value to visitors to visit or enjoy the other free charge entertainment activities, such as visiting Disney gardens, visiting ocean park, visiting Disney cinema to watch free movies, view scene or seeing free charge ocean animal performance shows, going to Disney shopping centres to shopping, visiting Disney library to read books, visiting Disney ocean park to view different kinds of beautiful fishes non-entertainment machine facility playing activities. All of these activities are value to any Disney visitors to choose to play or visit, instead of entertainment machine facilities activities. So, if one visitor hopes only to spend one day in US Walt Disney entertainment theme park. He/she will feel hurry to choose to play any machine entertainment facilities, or he/she won't choose any machine entertainment facilities to play in Disney because he/she also hopes to play other non-machine entertainment facilities activities, e.g. visiting garden, visiting ocean park, visiting library, visiting cinema to watch free movies, visiting garden to play free charge boats water entertainment activities, watching ocean animal show performance etc. different kinds of entertainment activities, even walking around anywhere fun and excite places in Disney theme park. Hence, the Disney visitor will feel time pressure to choose either playing any kinds of entertainment machine facilities or visiting different places in the whole one day in Disney.

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