Overview

However, in coffee market, buying a coffee comes almost automatically and does not need much information search. Hence, time limiting pressure factor won't one main factor to influence coffee consumer to choose to buy the kind of coffee to drink. However, there are other factors to influence coffee consumers' kind of coffee drinking option from cultural, social, personal or psychological factors. So, coffee taste producer can follow these factors to estimate how coffee consumers might behave in the future when making any kinds of coffee making purchasing decisions. Firstly, social factor can affect coffee consumer behavior significantly. Every coffee consumer has someone around influencing his/her coffee buying decisions. The important social factors include reference groups, family, role and status, e.g. when the coffee buyer has high income job and his friends have good educational level and high income. Then, he will compare his reference group, such as his friends' coffee buying behavior choosing which kinds of coffee taste to drink in habits or lifestyles. If he chooses the kind of coffee taste to drink, its price is cheaper to compare his friends' drinking coffee tastes. Then, he may be influenced to follow his friends to drink the same kinds of coffee taste in order to keep their same social status and role between him and his friends.Secondly, the coffee consumers will be influenced how to choose which kinds tastes of coffee to drink by personal factors, such as his age, life cycle state, occupation, economic situation, lifestyle and personality and self-concept. Age related factors are such as taste in food, e.g. the kinds of coffee taste. Although, coffee price is cheap, but if the coffee consumer's income is more and he/she can often spend to buy different kinds of taste coffees to drink. Then, his/her income level will have much purchasing power to influence his/her purchasing behavior. Hence the coffee consumer's frequency of consumption of different kinds of coffee taste drinking choice behavior will represent whether his/her income level is high or low in possible. For example, the consumer needs to go to automatic coffee shop to buy at least three cups or more different kinds of high class good taste coffee brands to drink per week. Although, these high class coffee brands' prices are higher than the low class of coffee brands. But the coffee consumer still only buys any one of these kinds of high class brands' coffee taste to drink. Hence, it seems that this coffee consumers ought have high income to let him to buy at least three cups of high class brand of coffee taste to drink from automatic coffee ship per week. So, income factor can influence the coffee consumer to choose either coffer purchase from supermarket or coffee drinking at automatic coffee shop. If the coffee consumer only chooses to buy coffee from supermarket, due to the bottles of different kinds of brand coffee can provide more different tastes of coffees choices from shelves to let him to buy to drink at home. So, it seems that the coffee consumer's income level is low in general. Otherwise, if the coffee consumer only chooses to go to automatic coffee shop to buy the high class brands of coffee tastes to drink at least three times or more per week. It may mean that the coffee consumer has high income level to support him/her to often go to automatic coffee shop to buy different kinds of high class coffee tastes to drink frequently every week. Some high or low income level factor can influence every coffee consumer individual drinking coffee behavioral options.

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9781713474135

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