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Is time pressure another one main factor to influence food consumers choice to the restaurant? In what suitation, food consumers will feel time pressure to influence whose preference restaurant choice? I assume that the restaurant 's price is reasonable, public transportation facility is convenient to catch to go to the restaurant, food taste is acceptable to the food consumer. Although all above these factors are accepted to the food consumer . But when the food consumer feels hurry to hope to find one restaurant to eat and he/she hopes to spend less time to sit down to eat in the restaurant, e.g. less than one hour. Then, the food consumer will compare all the restaurants are near to whose working place or school, if he/she is one student or one working person. Because he/she needs to eat lunch to go to school or go to office to work. So, the restaurant's food taste, price is not the main factor to influence him/her to choose to eat. Otherwise, whether the restaurant needs him/her to spend how long queue time to wait, or/and the restaurant needs how long cooking time to let him/her to eat, the restaurant needs him/her to walk how long time to arrive the restaurant. All of these factors concern efficient cooking time, queue waiting time serice performance issues to the restaurant, which are the main evaluation requirements to influence the feeling time pressure food consumer to make decision whether he/she either still ought follow the better food taste, cheap food price factors to be preference decision or he/she ought follow short time queue time waiting or without queue time waiting, fast cooking waiting time factors to be preference restaurant consumption decision.Hence, it seems that a feeling time pressure food consumer, he/she ought choose the restaurant to eat in preference when it does not need him/her to wait long queue time and wait long cooking time. Otherwise, when the food consumer does not feel hurry to eat, he/she outhgt choose the restaurant, it can provide good taste food, cheap price in preference to eat. Hence, time pressure personal feeling will influence students or working people food consumers' preference restaurant choice when the restaurant can provide short time queue waiting or without queue waiting and fast cooking time service preference to satisfy their needs. However, in some situation, time pressure can influence consumers to choose the service, even its price is expensive than other services. For example, public transportation tool choices service. When one passenger has need to find one kind public transportation tool to catch from the place to another destination, but the destination is far away from his/her location. He/she hopes to catch the kind of public transportation tool to arrive the destination about one hour. Although, his/her location has cheap public transportation tools to choose, e.g. bus, train, tram, ferry, underground train. But, he/she feels that all of these public transpotation tools need to spend longer time to compare taxi to arrive the destination. Although, these public transportation tools can be possible to arrive the destination withing one houe and they must charge cheaper fee to compare taxi.

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