Overview

What does it take to be consider an option to influence the consumers' minds on visual attention in point-of-purchase decision making ? The supermarket's in-store activities and the consumer personal out-of-store activities will influence how his / her visual attention to the brand of products in the supermarket / store any shelf locations when he/she is walking to pass any shelf locations. So, it seems that any supermarkets or stores brands of products sale number, it has relation to every supermarket or store visitors' visual attention throughout the point to point ( shelf to shelf) decision making process in the supermarkets / stores. So, how much does the supermarket's visitors' time spending to obtain attention to the brand of produc? it will have possible to influence the brand of any products' sale number in the supermarket/store. Hence, in this limited timeframe, the consumer enters a decision making process that is in itself influenced by in-store and out-of-store both factors.I shall explain what is supermarket / store space quality factor, e.g. top level versus floor level to different shelf variable height, weigh, or shelf space location factor as well as the product price elasticity and price-quality relationship to the brand of products both factors to influence every consumer decision making in supermarket/store. The in-store factor is more influential factor to compare out-of-store factor to influence consumers' decision in supermarket. For example, where the shampoo brand products are locating to be put on the shelf, it can influence the point to point behavior of shampoo product habitual buyers. If the buyer habitually chooses the shampoo brand products in the shelf location. Also, if all of the shampoo brand products are moved to another shelf locations to display its different kinds of shampoo products to cause the habitual buyer needs to spend much extra time to find where the another new shelf location is displaying the brand's shampoo products.In this situation, information processing has a heightened decision making role as the buyer needs to spend much time to find where the brand's displayed shampoo products' shelf location to make non-habitual decision making between options. For habitual decisons, the consumer's visual attention is reduced to measuring visual search. However, when the brands of any shampoo products are moved to another new shelf location to display its different kinds of shampoo products. So, the act of another shelf new location search, it will influence the habitual shampoo buyer's visual attention to consider the brand of any shampoo products which are usually used to wash to his/her hair habitually. When he / she can find the other new brands of shampoo products are displayed on the old shelf displayed location of the brand of shampoo products. Hence, the traditional shelf displayed location to the brand of products, when the brand of products are moved to another new displayed shelf locations. This in-store factors that will influence traditional cosnumers through visual attention concerns to this brand of products more or less.

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