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"""Tilt challenges us to place customers at the heart of strategy. With product cycles shortening and product costs shrinking, this book brings to life a deeper understanding of how strategy can be made more powerful. A must-read."" -- ""Arkadi Kuhlmann, CEO, ZenBanx Inc.; former Chairman and CEO, ING Direct"" ""Dawar deftly explains why competitive advantage is being seized by companies that understand how profoundly customer relationships have changed in a networked economy, and how your company can achieve similar success."" -- ""Don Tapscott, author of Macrowikinomics"" ""In this highly readable and important book, Niraj Dawar offers marketing managers a road map for obtaining a sustainable competitive advantage. By 'tilting' toward their customers and their interactions with them, marketers will move from product-centric to customer-centric thinking and increase their success in today's highly competitive marketplace."" -- ""Russell S. Winer, William H. Joyce Professor of Marketing; Chair, Marketing Department, NYU Stern School of Business"" ""The democratization of technology, the flattening of the earth, and emergent market disruptors are fundamentally changing how we should think about competitive strategy. Niraj Dawar makes a powerful argument for tilting company resources from upstream to downstream value creation in order to capture and retain customers. Read this book."" -- ""Rohit Deshpand�, Sebastian S. Kresge Professor of Marketing, Harvard Business School"""

"""Tilt challenges us to place customers at the heart of strategy. With product cycles shortening and product costs shrinking, this book brings to life a deeper understanding of how strategy can be made more powerful. A must-read."" -- ""Arkadi Kuhlmann, CEO, ZenBanx Inc.; former Chairman and CEO, ING Direct"" ""Dawar deftly explains why competitive advantage is being seized by companies that understand how profoundly customer relationships have changed in a networked economy, and how your company can achieve similar success."" -- ""Don Tapscott, author of Macrowikinomics"" ""In this highly readable and important book, Niraj Dawar offers marketing managers a road map for obtaining a sustainable competitive advantage. By 'tilting' toward their customers and their interactions with them, marketers will move from product-centric to customer-centric thinking and increase their success in today's highly competitive marketplace."" -- ""Russell S. Winer, William H. Joyce Professor of Marketing; Chair, Marketing Department, NYU Stern School of Business"" ""The democratization of technology, the flattening of the earth, and emergent market disruptors are fundamentally changing how we should think about competitive strategy. Niraj Dawar makes a powerful argument for tilting company resources from upstream to downstream value creation in order to capture and retain customers. Read this book."" -- ""Rohit Deshpandé, Sebastian S. Kresge Professor of Marketing, Harvard Business School"""

Author Information

Niraj Dawar is a professor of marketing at the Ivey Business School (Canada and Hong Kong) and a renowned marketing strategy expert. His publications have appeared in the Harvard Business Review, the M.I.T. Sloan Management Review and in leading academic journals. His press commentary has appeared in the Financial Times, the International Herald Tribune, and the Globe and Mail. He lives in Canada. Walter Dixon is a broadcast media veteran of more than twenty years' experience with a background in theater and performing arts and voice work for commercials. After a career in public radio, he is now a full-time narrator with more than fifty audiobooks recorded in genres ranging from religion and politics to children's stories.

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