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OverviewAdvertising is far more than a 30-second commercial on TV. It's everything you do to lure people into different behaviours, into other perspectives, or different options. You're advertising all day long. For yourself, your company or brand. Your NGO, political party or school. Your neighbourhood, city or country. In every conceivable way. By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating people or discouraging them. And the nice thing about advertising is that everyone does it. But only a few are any good at it (just look around you). This book is for anyone who wants to learn how to seduce. A loved one, a colleague, a client or, indeed, a large group of people. And, once you've read this book, you won't have to be an advertiser to do it. Full Product DetailsAuthor: David SnellenbergPublisher: BIS Publishers B.V. Imprint: BIS Publishers B.V. Dimensions: Width: 18.00cm , Height: 1.40cm , Length: 14.50cm Weight: 0.300kg ISBN: 9789063696351ISBN 10: 9063696353 Pages: 160 Publication Date: 16 May 2022 Audience: Professional and scholarly , Professional and scholarly , General/trade , Professional & Vocational , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationDavid Snellenberg is a creative director and copywriter. He is founder of DAWN, a BCorp creative consultancy in Amsterdam. Tab Content 6Author Website:Countries AvailableAll regions |
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