Overview

Full Product Details

Author:   David K. Perry
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Edition:   2nd edition
Dimensions:   Width: 15.20cm , Height: 2.80cm , Length: 22.90cm
Weight:   0.680kg
ISBN:  

9780805839371

ISBN 10:   0805839372
Pages:   336
Publication Date:   01 November 2001
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Contents: Preface. Introduction and the Historical Contexts of Media Theory and Research. Processes of Theory Construction and Research. Mass Media Processes and Contexts. Theories of Media Audiences. Media Ownership and Theories of Media Content. The Cognitive Effects of Mass Communication. Generally Intended Mass Media Effects: Attitude Change and Persuasion. Communication Campaigns. Mass Communication, Public Opinion, and Civic Engagement. Unintended Effects of Mass Communication: The Impact of Media Violence and Sex. Conclusion. Appendix: The Philosophical Context.

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