Overview

The latest edition of this popular title provides a framework for a full understanding of cultural differences in communication, negotiation, partnerships, socialising, incentives and rewards. It offers strategies and tactics for winning people over to your side, ensuring that the right impression is made in whatever culture you are operating. It helps in: understanding cultural differences in communication, negotiation, partnerships, socialising, incentivising and rewarding; getting people on your side; and acquiring the knowledge needed to make the right impression and avoiding giving offence. It provides a framework for understanding any culture in the world, but include specific chapters on the top 10 economies in the world by 2050, according to Morgan Grenfell: China, USA, Germany, UK, Russia, India, Brazil, France, Italy, Japan, Spain, The Gulf, Korea, Australia.

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9781854186850

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Reviews

A no-nonsense, systematic and practical book for business people and students of business everywhere. The short country profiles are especially useful and to the point.

Tomalin and Nicks show how understanding culture can improve performance. Sprinkled with colorful anecdotes, The World s Business Cultures offers sound advice on meetings and negotiations, as well as decision-making, gift-giving and writing emails. a systematic and practical book for business people and students everywhere. A must read for business people who want to successfully compete in world markets. All MBA graduates will love this book it s a no-nonsense, systematic and practical book, written with such a pristine style of logic and rationality that it leaves you at times spell-bound.Peppered with many anecdotes and stories, it zeroes in brilliantly on the potential cultural mishaps that the somewhat parochial and ethnocentric reader could fall into. Interculturalist Tomalin and journalist Nicks have done their homework thoroughly they have put together a compendium of cross cultural information that covers almost every point you need to know to succeed in today s fast moving world.Bottom line: the ideal gift for the business person on the run who wishes to remain on the run. From reviews of the first edition: This book benefits from artful organization and flow; clear language; a friendly tone; conclusions and bulleted highlights; concept illustrations via stories, movies, commercials, and popular/scholarly works; and a further reading section. Summing Up: Highly recommended. Tomalin and Nicks is a must read for business travelers who want to successfully compete in world markets. More than a collection of cultural do's and don'ts, it offers clear, practical and comprehensive guidelines for establishing and maintaining successful business relationships in the multicultural marketplace. Nicks and Tomalin offer more than just helpful insights into different cultures. For this experienced traveller, World Business Cultures is also a guide to good behaviour based not on travellers' tales but on principles which I can apply in many situations. A no-nonsense, systematic and practical book for business people and students of business everywhere. The short country profiles are especially useful and to the point.

All MBA graduates will love this book it s a no-nonsense, systematic and practical book, written with such a pristine style of logic and rationality that it leaves you at times spell-bound.Peppered with many anecdotes and stories, it zeroes in brilliantly on the potential cultural mishaps that the somewhat parochial and ethnocentric reader could fall into. Interculturalist Tomalin and journalist Nicks have done their homework thoroughly they have put together a compendium of cross cultural information that covers almost every point you need to know to succeed in today s fast moving world.Bottom line: the ideal gift for the business person on the run who wishes to remain on the run. Nicks and Tomalin offer more than just helpful insights into different cultures. For this experienced traveller, World Business Cultures is also a guide to good behaviour based not on travellers' tales but on principles which I can apply in many situations. a systematic and practical book for business people and students everywhere. A must read for business people who want to successfully compete in world markets. A no-nonsense, systematic and practical book for business people and students of business everywhere. The short country profiles are especially useful and to the point. From reviews of the first edition: This book benefits from artful organization and flow; clear language; a friendly tone; conclusions and bulleted highlights; concept illustrations via stories, movies, commercials, and popular/scholarly works; and a further reading section. Summing Up: Highly recommended. Tomalin and Nicks is a must read for business travelers who want to successfully compete in world markets. More than a collection of cultural do's and don'ts, it offers clear, practical and comprehensive guidelines for establishing and maintaining successful business relationships in the multicultural marketplace. Tomalin and Nicks show how understanding culture can improve performance. Sprinkled with colorful anecdotes, The World s Business Cultures offers sound advice on meetings and negotiations, as well as decision-making, gift-giving and writing emails.

Author Information

Barry Tomalin is Director of Cultural Training at International House in London, one of the largest language and cultural training organisations in the world and Visiting Lecturer in Cross-cultural Communication at the University of Westminster. He is the author of many books on cultures and has trained students and business executives in 65 countries. Mike Nicks is an experienced journalist who has written widely on business and differing cultures.

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