Overview

This guide aims to present, as succinctly and accessibly as possible, how to choose markets for publishing a video game, how to engage the local players, and what other factors to keep in mind during development. This guide should prove to be useful to:1. Video game producers, game project managers, and product managers. You will learn how to choose markets for releasing and publishing games, what to consider before entering these markets, and how to plan a game's development while taking its subsequent localization into account, all from the perspective of maximizing your profits in these markets.2. Marketing managers from video game companies. This guide will pitch you ideas for marketing campaigns and in-game events that will help you popularize your game and increase the average player check and LTV.3. Localization managers and translators. This guide will help you provide a better localization service and enable your clients to achieve success in markets that are new to them.Authors: Denis Khamin, CMO and co-founder, Allcorrect Group. Has worked in software and game localization since 2006, periodically writes for GALA, speaker at conferences on localization and culturalization.Valentin Pronin, editor, Allcorrect. Worked on localization and voice-over for The Crew 2, Trials Rising, Just Dance series, Need for Speed Heat, and other projects for Ubisoft, EA, and Gaijin

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9781661049621

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