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OverviewThe World of Fashion, fourth edition, has been completely redesigned, updated, and is now in full color. This text is the essential source for students who want to understand the fashion industry. Starting with an introduction to the history of fashion and its evolving role within the global marketplace, this book provides in-depth coverage of the designing, manufacturing, and merchandising segments of the fashion apparel and textiles industries. Each chapter focuses on an aspect of the industry, from its history and the theory of design to product development, manufacturing, and merchandising.New to this Edition - Over 300 photographs in full color that illustrate current fashion trends - New chapters on multicultural retailing and on outsourcing fashion, design, production, and management - Profiles of leading individuals and firms to provide additional information that will help students launch successful careers in the fashion industry - Updated content throughout to reflect changes that have taken place in the fashion industry, such as the impact of mergers / acquisitions, Internet shopping, and media - Updated Point of View readings for each unit - Instructor's Guide provides suggestions for planning the course & using the text - PowerPoint(r) Presentation provides outlines and ideas for lectures; PC and Mac compatible Full Product DetailsAuthor: Ellen Diamond , Jay DiamondPublisher: Bloomsbury Publishing PLC Imprint: Fairchild Books Edition: 4th Revised edition Dimensions: Width: 21.60cm , Height: 4.30cm , Length: 27.90cm Weight: 2.235kg ISBN: 9781563675676ISBN 10: 1563675676 Pages: 624 Publication Date: 01 May 2008 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Out of Print Availability: In Print  Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsContents Introduction to Fashion - The Evolution of Fashion - Fashions: 1900 to the Present - The Powerful Consumer - Ever-Changing Fashion and Its Acceptance - The Multicultural Consumer & Fashion - Fashion in the Global Marketplace - Careers in Fashion The Producers of Raw Materials - The Textile Industry - Furs and Leather The Fashion Merchandise Industries - Apparel: Women's, Men's, and Children's - Intimate Apparel - Fashion Accessories - Details and Trimmings - Cosmetics and Fragrances - Home Fashions Designing and Manufacturing of Fashion - Apparel and Accessories - Fashion Forecasting for Designers and Manufacturers - Elements and Principles of Design and Developing a Fashion Collection - Apparel and Accessories Manufacturing - Outsourcing Fashion Design, Production, and Management Merchandising Fashion - Resident Buying Offices and Other Fashion Information Sources for Retailers - The Fashion Retailer - Advertising, Special Events, Publicity, and Visual MerchandisingReviewsAuthor InformationJay Diamond is professor of marketing,retailing and fashion at Nassau Community College where he teaches courses on fashion and retailing. He has received such honors as Distinguished Professor of the State University of New York, and the first Distinguished Achievement Award at Nassau Community College. He has written textbooks on retailing, fashion, and related subjects and is co-creator and writer of a video series on fashion retailing. Ellen Diamond is an adjunct member of the marketing, retailing, and fashion at Nassau Community College. Her paintings and lithographs are featured in galleries across the United States, and she received the honor of membership to the National Association for Women Artists. She is also an author and coauthor of textbooks on fashion retailing and visual merchandising, and she co-created and wrote a video series on fashion retailing. Tab Content 6Author Website:Countries AvailableAll regions |
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