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OverviewYour great innovation may be doomed to fail. Here's why- and how to save it. How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too. In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence. A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy and Apple's path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success. The Wide Lens will change the way you see, the way you think - and the way you win. Full Product DetailsAuthor: Ron AdnerPublisher: Penguin Books Ltd Imprint: Portfolio Penguin Dimensions: Width: 15.30cm , Height: 2.10cm , Length: 23.40cm Weight: 0.351kg ISBN: 9780670921683ISBN 10: 0670921688 Pages: 288 Publication Date: 29 March 2012 Recommended Age: From 0 years Audience: Professional and scholarly , College/higher education , Professional & Vocational , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: To order Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsReviewsAs Ron Adner makes crystal clear, when it comes to proliferating a successful innovation, it takes a village! And if you do not think about the needs of your co-innovators, or the chain of adopters that helps it get all the way into the hands of your end users, you are likely to find yourself stranded on the wrong side of a chasm, looking longingly at the customers that could have been yours. Author InformationRon Adner is a tenured professor at Tuck School of Business at Dartmouth and former Fellow and professor of Strategic Management at INSEAD. He teaches executive education courses and has advised companies such as Microsoft, PWC, Siemens and Toshiba. He has been published in the Financial Times, Wall Street Journal and Forbes, and is an official blogger for the Huffington Post. Tab Content 6Author Website:Countries AvailableAll regions |