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OverviewIn times of great social change and uncertainty, we are less inclined to experiment and take risks, especially in our consumer behavior. The book emphasizes the importance of insights and causal explanations for the contradictory attitudes of consumers toward food in our time. This issue goes beyond the realm of marketing or consumption and becomes a matter of sociological, cultural, and even political interest. The book offers a systematic reflection on the evolving patterns and contradictory values behind the increasing importance that consumers attach to food in times of transition. In particular, it focuses on the paradoxical factors influencing consumers’ growing (real or apparent) concern for the environment. The emerging ambivalent axiology evident in the evolving culinary ethos raises a pressing question: At a time when emergencies manifest as “shocks,” to what extent can the urgent imperatives of creating a more sustainable food system be reconciled with the immediate concerns of the crisis agenda, at least in the minds of consumers? The question is daunting. The book reflects on the social dynamics in food consumption in the ever changing world. Full Product DetailsAuthor: Maria Giovanna OnoratiPublisher: Bocconi University Press Imprint: Bocconi University Press ISBN: 9788831322799ISBN 10: 8831322796 Pages: 160 Publication Date: 01 December 2024 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Forthcoming Availability: Not yet available  This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release. Table of ContentsIntroduction. The Unpostponable Call for a Change of the Production/Consumption Paradigm Chapter 1. Food Consumption in Changing Society 1.1. Consumption as a Key Concept in the Social Sciences 1.2. From Consumer to Customer in the Consumeristic Society 1.3. Ideal-types of Consumer between Structure and Agency Chapter 2. Sociological Understanding of Food Consumption 2.1. The Contribute of Sociology to the Rise of Consumer Culture. Theories and Approaches to Understand Consumption 2.2. The Methodological Families of Consumer Studies 2.3. Towards a Sociology of Taste: Eating between Practice and Discourse 2.4. Conspicuousness in Consumption: Food Taste as a Factor of Social Dynamism Chapter 3. Consumer Values behind the Social Configurations of Eating Practices 3.1. The “ Chalk and Cheese” to Grasp the Transition to Sustainable Food Systems in Unsettled Times 3.2. The “Why”behind the Food Buy: Motivations and Values Sustaining Routine Eating Patterns Chapter 4. Eating as Symbolic Activity in Omnivorous Times 4.1. The Cult of Origin and the Shrine of Authenticity: The Distinctive Mantra of Cultural Omnivores 4.2. Platformization and Dataification of Food Taste: From the Solitary, Skillful Food Consumer to the Neo-tribal Empathetic Food Rater 4.3. The Foodies or Food-as-a-Lifetsyle and the Paradigm of Consumer Saturation 4.4. Alternative Dietary Patterns, Non-normative Identity, Ethical Consumption: The Many-sided Face of a Sustainable Culinary Ethos Chapter 5. Rising Dilemmas of Sustainable Eating 5.1. Ecologism and Securitarianism 5.2. Food Globalism and Food Patriotism 5.3. Healthytarianism and SafetyismReviewsAuthor InformationMaria Giovanna Onorati is a full time Associate Professor of Sociology of Cultural and Communicative Processes at the University of Gastronomic Sciences of Pollenzo. Her research activities are primarily focused on the analysis of food as factor of cultural identification and social differentiation and as a possible driver of cultural integration and social inclusion. Particular attention is paid to the relationship between participatory media, social networks, and changing patterns of taste, food-related practices, with reference to the sphere of eating out and restaurant reviews. Tab Content 6Author Website:Countries AvailableAll regions |
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