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Overview""The Whole Brain Business Book"" is the long-awaited culmination of Ned Herrmann's highly respected and extensive research and testing. In it, he presents his four-quadrant model of the brain and the corresponding thinking styles: logician, organizer, communicator, and visionary. Most people and organizations, he demonstrates, are stuck in a ""brain rut"" because their work is dominated by just one mode. Through highly practical explorations and exercises, he shows individuals and organizations how to harness the power of the whole brain. Readers will use ""The Whole Brain Business Book"" to expand their own thinking styles - to create and manage Whole Brain Teams - and to introduce new levels of flexibility and innovation into the corporate culture. It will show them how organizations like DuPont and GE use their ""whole brain"" orientation to thrive and profit in times of chaos - and it will help them to do the same. Full Product DetailsAuthor: Ned HerrmannPublisher: McGraw-Hill Education - Europe Imprint: McGraw-Hill Professional Dimensions: Width: 16.30cm , Height: 2.80cm , Length: 23.60cm Weight: 0.615kg ISBN: 9780070284623ISBN 10: 0070284628 Pages: 334 Publication Date: 30 April 1996 Audience: Professional and scholarly , Professional & Vocational Replaced By: 0071843825 Format: Hardback Publisher's Status: Out of Print Availability: Awaiting stock Table of ContentsReviewsAuthor InformationMcGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide Tab Content 6Author Website:Countries AvailableAll regions |