Overview

What makes the super rich tick? Is there a specific mindset that sets ultra-high net worth individuals apart from the rest of us? Are they meticulous planners – or is their wealth an unintended by-product of their entrepreneurial activities? Is it nature or nurture that sets them on the path to great financial success? This book represents one of the most comprehensive modern-day studies of the super rich. Based on interviews with members of the financial elite, and rigorous academic analysis, this empirical study investigates the link between personality traits and the creation of enormous wealth. In short, the book provides a fascinating insight into the world of the super rich – and how they think, behave and make their fortunes. AUTHOR: Rainer Zitelmann is the author of 19 books. He was previously a senior editor at Die Welt newspaper. Later, he became the leading communications consultant for the real estate sector in Germany. The material for this book is based on his second doctorate. SELLING POINTS: . The most comprehensive study of the super rich – how they think, behave and make money . Fascinating insights into the personal world of the super rich . Based on detailed research and exclusive interviews with the financial elite . Non-fiction bestseller when first published in German

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