Overview

In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going. Zogby gets to the bottom of this topic by doing what he does best: conducting and analyzing surveys. The conclusions outlined in The Way We'll Be are drawn from literally thousands of polls posed to the broadest possible cross-section of Americans since the 1960s. However, Zogby's complex research techniques are nowhere near as astounding as his conclusions: that the American Dream is in great transition--that a new American consensus is building. According to Zogby, four meta-movements are redefining what we want, what we expect of our leaders, and what we hope for: --We are learning to live with limits on everything--from the resources we consume to the exercise of national power abroad. --Led by the youngest adults, we are embracing diversity and redefining ourselves not by nationality but as world citizens. --Simultaneously, more and more of us are rejecting materialism and looking inward for guidance and sustenance. --We are demanding authenticity--in politicians, products, and our daily encounters--like never before. These are the plate tectonics of American society today, and they define us as much as opening the frontier defined early American settlers. They shape our national character. Zogby concludes his discussion of each movement with a list of rules for businesses looking to sell everything from automobiles to political candidates.

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Reviews

"Hill's gravelly voice draws the listener into the anecdotes that illuminate the lists of statistics and numbers.-- ""AudioFile"" ""Hill's gravelly voice draws the listener into the anecdotes that illuminate the lists of statistics and numbers."" -- ""AudioFile"" ""The author reserves particular enthusiasm for the younger generation, whose responses reveal an unprecedented embrace of diversity, sensitivity to global human rights, and a willingness to grapple with complex issues...His intriguing claims will likely stimulate hope and continued debate."" -- ""Publishers Weekly"" ""This is an excellent book with a valuable perspective on current American thought and important information for marketers as they seek to understand consumers' buying behavior."" -- ""Booklist"""

Author Information

John Zogby is president and CEO of Zogby International and one of the foremost pollsters in America today. His clients include Reuters News Agency, NBC News, MSNBC, the New York Post, FOX News, Knight-Ridder Newspapers, and Gannett News Service. Zogby regularly appears on all three nightly network news programs plus The Today Show, Good Morning America, Hardball with Chris Matthews, and The Daily Show with John Stewart. He has polled, researched, and consulted for a variety of companies, including Coca Cola, Microsoft, Philip Morris, and MCI, and his opinion pieces have been published in the New York Times and the Wall Street Journal. A frequent lecturer and panelist, he is listed with Leading Authorities and the Capitol Speakers Bureau in Washington, D.C., and the National Speakers' Bureau in Chicago. Zogby and his wife, Kathleen, a special education teacher, have three sons. Dick Hill, named a Golden Voice by AudioFile magazine, is one of the most awarded narrators in the business, having earned several Audie Awards and thirty-four AudioFile Earphones Awards. In addition to narrating, he has both acted in and written for the theater.

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