Overview

In The Way to Win, two of the country's most accomplished political reporters explain what separates the victors from the victims in the unforgiving environment of modern presidential campaigns. Mark Halperin, political director of ABC News, and John F. Harris, the national politics editor of The Washington Post, tell the story of how two families-the Bushes and the Clintons-have held the White House for a generation, and examine Hillary Clinton's prospects for extending this record in 2008. The Bushes and Clintons have dominated because they are the premier political innovators of their age; each family closely studies the other's successes and failures and uses these lessons to shape its own strategies for winning elections and wielding power. In the case of George W. Bush, his strategic genius is Karl C. Rove-- arguably the most influential White House aide in history. Halperin and Harris cut through the myths and controversies surrounding Rove, revealing in brilliant, behind-the-scenes detail what he actually does-his trade secrets for winning elections. In the case of the Clintons, the chief strategist is Bill Clinton himself. Drawing on their fifteen years reporting on and interviewing him, Halperin and Harris deconstruct and decipher the Clinton style--identifying techniques that all candidates can use in their pursuit of the White House. Halperin and Harris make clear that presidential politics can be even more cynical than people suspect. But they also make argue that the most important factors in the way to win the presidency are having significant ideas and prompting them in a disciplined way. The book takes a lively and irreverent approach while also making a serious argument: That every candidate who runs in 2008 must have a strategy for ensuring that he or she does not wind up like Al Gore or John F. Kerry, who allowed their public images to be hijacked by the likes of Matt Drudge and other impresarios of what the authors call, the Political Freak Show. On the brink of what will be one of the most intense, most exciting presidential elections in American history, The Way to Win is the book that armchair political junkies have been waiting for. Filled with peerless analysis and eye-opening revelations from the trenches, it is a must-read for everyone who follows American politics.

Full Product Details

9798200146482

Table of Contents

Reviews

"Written in an easy to follow and entertaining style that translates well to audio-- ""AudioFile"" ""A good road map for presidential aspirants, this book is also fascinating reading for the voters who will be watching the spectacle."" -- ""Booklist"" ""An in-depth, indefatigable examination of American media and politics at the turn of the millennium."" -- ""Publishers Weekly"" ""Written in an easy to follow and entertaining style that translates well to audio."" -- ""AudioFile"""

Author Information

Mark Halperin is the political director of ABC News and creator of ABC.com's The Note, which has become a fixture of political journalism. John F. Harris is the national political editor of The Washington Post. He covered the 2004 presidential campaign for the Post from the swing state of Ohio, whose electoral votes were decisive in that year's election. He is the author of the New York Times bestselling biography of Bill Clinton The Survivor. William Dufris attended the University of Southern Maine in Portland-Gorham before pursuing a career in voice work in London and then the United States. He has won more than twenty AudioFile Earphones Awards, was voted one of the Best Voices at the End of the Century by AudioFile magazine, and won the prestigious Audie Award in 2012 for best nonfiction narration. He lives with his family in Maine.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available