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Overview"In today's global economy, many companies are hiring for the wrong reasons. Choosing bright high-achievers based solely on their advanced degrees and diversity can be a significant mistake. To handle your marketing, branding, and sales in a marketplace that literally spans the world, you need a workforce with a deeper understanding and respect for other countries and their cultures. Based on his years as a ""laowai""-an outsider-working in Asia, Tyler Johnson provides valuable lessons on developing the essential soft skills and mindset for doing business with a foreign country and its people. He offers concrete guidance for finding employees with the right experience to maximize your company's opportunities, both domestically and overseas. If you've been hesitant to expand your business into international markets because you're uncertain how to navigate the cultural challenges, Laowai can provide the roadmap you need." Full Product DetailsAuthor: Tyler JohnsonPublisher: Lioncrest Publishing Imprint: Lioncrest Publishing Dimensions: Width: 14.00cm , Height: 0.90cm , Length: 21.60cm Weight: 0.200kg ISBN: 9781544502113ISBN 10: 1544502117 Pages: 152 Publication Date: 07 March 2019 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Temporarily unavailable  The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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