Overview

The Way: 7 Principles of Intercultural Cooperation introduces 7 principles that lead to success in intercultural relationships. Culture can be a divisive element. Differences in beliefs and values have caused individuals to refer to other groups as 'Great Satan' or 'Evil Empire.' Cultural intolerance has contributed to much suffering in the world including genocide, slavery and religious persecution. Cultural differences have also contributed to the failure of many promising business enterprises. Studies suggest that over half of all joint ventures between companies from different countries end in failure. We need a way to bridge cultural differences. A way of cooperation between individuals and organizations. A way to realize the benefits of cultural diversity. A way to turn cultural differences into competitive advantage. Although applicable for a wide variety of intercultural relationships, the focus of The Way is strategic relationships between business entities. Successful business ventures between countries and cultures are opportunities for mankind to create networks of cooperation. Mutual cooperation leads to tolerance, mutual understanding, acceptance, and enlightenment.

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Brent and Tim have a combined total of 40 years of experience in International Relationship Management, Global Business Development, Project Management, Education, Communication, and Volunteer Service for Fortune 500 companies, governments, nonprofits, and other entities. They each have graduate degrees in Business Management, are fluent in 3 foreign languages, and have lived abroad for a combined 12 years.

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