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OverviewMany know the famous Mr. Saint Laurent for his influence on fashion and how modern women dress today. But nowadays, it is creative director Stefano Pilati who dictates at the luxury fashion house. The brand aspires to have an artistic approach to fashion design in an industry that is mostly commercially driven. With the arrival of the Internet and with that access to immediate information, luxury fashion houses have become fully accessible and also approachable for the public. The brands have to represent themselves through multiple media channels, where the communication of a strong brand identity is vital. The research will look into ways for the brand to communicate the visual brand identity in the current fashion climate with Stefano Pilati''s visioning, while maintaining Mr. Saint Laurent''s legacy at the same time. Full Product DetailsAuthor: Maylita MeijerPublisher: LAP Lambert Academic Publishing Imprint: LAP Lambert Academic Publishing Dimensions: Width: 15.20cm , Height: 0.70cm , Length: 22.90cm Weight: 0.186kg ISBN: 9783844311921ISBN 10: 3844311920 Pages: 120 Publication Date: 15 March 2011 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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