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OverviewFull Product DetailsAuthor: Philip MeyerPublisher: University of Missouri Press Imprint: University of Missouri Press Edition: 2nd Revised edition Dimensions: Width: 15.60cm , Height: 1.80cm , Length: 23.50cm Weight: 0.420kg ISBN: 9780826218773ISBN 10: 0826218776 Pages: 264 Publication Date: 30 September 2009 Audience: General/trade , Professional and scholarly , General , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Awaiting stock  The supplier is currently out of stock of this item. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out for you. Table of ContentsReviewsPhilip Meyer has set out to prove a point: that there is a strong correlation between newspaper quality and newspaper profits. Throughout, he presents powerful evidence that good journalism is an important shareholder value that can serve more traditional shareholder interests in quarterly earnings and rising stock prices. - Robert Giles Philip Meyer is highly qualified, and he has made an important effort to analyze editorial quality and profitability that deserves to be aired, debated, and built upon. - Gilbert Cranberg Resplendent with vivid examples and analogies that illustrate its concepts and conclusions, this book poses practical suggestions for reviving U.S. journalism. - Choice Philip Meyer has set out to prove a point: that there is a strong correlation between newspaper quality and newspaper profits. Throughout, he presents powerful evidence that good journalism is an important shareholder value that can serve more traditional shareholder interests in quarterly earnings and rising stock prices. - Robert Giles Philip Meyer is highly qualified, and he has made an important effort to analyze editorial quality and profitability that deserves to be aired, debated, and built upon. - Gilbert Cranberg Resplendent with vivid examples and analogies that illustrate its concepts and conclusions, this book poses practical suggestions for reviving U.S. journalism. - Choice Author InformationPhilip Meyer is Professor Emeritus of Journalism at the University of North Carolina at Chapel Hill. He is the author or editor of a number of books, including Assessing Public Journalism and Letters from the Editor: Lessons on Journalism and Life by William F. Woo (both available from the University of Missouri Press). Tab Content 6Author Website:Countries AvailableAll regions |
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