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9780826218582

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Philip Meyer has set out to prove a point: that there is a strong correlation between newspaper quality and newspaper profits. Throughout, he presents powerful evidence that good journalism is an important shareholder value that can serve more traditional shareholder interests in quarterly earnings and rising stock prices. - Robert Giles Philip Meyer is highly qualified, and he has made an important effort to analyze editorial quality and profitability that deserves to be aired, debated, and built upon. - Gilbert Cranberg Resplendent with vivid examples and analogies that illustrate its concepts and conclusions, this book poses practical suggestions for reviving U.S. journalism. - Choice

Philip Meyer has set out to prove a point: that there is a strong correlation between newspaper quality and newspaper profits. Throughout, he presents powerful evidence that good journalism is an important shareholder value that can serve more traditional shareholder interests in quarterly earnings and rising stock prices. - Robert Giles Philip Meyer is highly qualified, and he has made an important effort to analyze editorial quality and profitability that deserves to be aired, debated, and built upon. - Gilbert Cranberg Resplendent with vivid examples and analogies that illustrate its concepts and conclusions, this book poses practical suggestions for reviving U.S. journalism. - Choice

Author Information

Philip Meyer is Professor Emeritus of Journalism at the University of North Carolina at Chapel Hill. He is the author or editor of a number of books, including Assessing Public Journalism and Letters from the Editor: Lessons on Journalism and Life by William F. Woo (both available from the University of Missouri Press).

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