Overview

Full Product Details

Author:   Beata Stępień
Publisher:   Springer Nature Switzerland AG
Imprint:   Springer Nature Switzerland AG
Edition:   1st ed. 2021
Weight:   0.600kg
ISBN:  

9783030512200

ISBN 10:   3030512207
Pages:   431
Publication Date:   13 October 2021
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Introduction   Chapter 1 Complex nature of value 1.1 Value as a philosophical category 1.2.Value as a socially shaped construct         1.3. Psychological approaches to value           1.4. Understanding Value in Economics 1.5. Notion of value in consumer behaviour and management research 1.6. Value as research category - summary   Chapter 2 From traditional to post-modern value of luxury 2.1. Definition of luxury – what luxury is and what it is not? 2.2. Rarity, high price and master craft - does it still exist and matter? 2.3. Prove to others or pamper myself? - public exposure and private experiencing 2.4. From moral condemn to social responsibility and sustainability promotion? 2.5. From possession to relivement?  2.6. How e-revolution transforms value of luxury?   Chapter 3 Structure and evolution of luxury business 3.1 Global luxury market - sales structure and dynamics 3.2. Global competitors’ composition and the variety of strategic visions on luxury business 3.3. Luxury brands; types and positioning 3.4. Transformation of luxury business DNA 3.4.1. Supply and production strategy evolution 3.4.2. Communication strategies – from discrete whisper to ubiquitous noise 3.4.3. Distribution and sales strategies – from selling elites to serving all 3.4.4. Monetising strategies 3.5. Consequences of changes in luxury business development - summary   Chapter 4 Scope and methodology of examining value of luxury            4.1 Needs, preferences and attitudes and the values associated with luxury 4.2. From values to consumer behaviour        4.3 Scope and methods of luxury research - a review of empirical studies    4.4 Scope and methodology  of the author’s own research      Chapter 5 Perception of luxury value in different national context – empirical findings          5.1 Country of residence,  national culture and perception of luxury goods 5.2 Influence of national culture on consumers’ perception of luxury goods - a review of other empirical research 5.3 Influence of the country of residence on consumers' perception of luxury goods -  own research results        5.3.1. Social and ethical components of CVPL          5.3.2 Hedonic, functional and aesthetic components of CVPL         5.3.3 Price perception of luxury goods in relation to social and functional components of CVPL   5.4 Conclusions from the research on the diversity of CVPL in national markets       Chapter 6 Socio-demographic and psychographic consumers’ features and their impact on luxury value perception – empirical findings   6.1 Socio-demographic and economic characteristics and perception of luxury - preliminary remarks         6.1.1.Age as a criterion for the global segmentation of luxury consumers? 6.1.2. Gender as a differentiating factor in luxury     6.1.3 Education and perception of luxury      6.1.4 Income or materialism as a category differentiating the perception of luxury? 6.2 Consumers' perception of the value of luxury goods and their socio - demographic characteristics – other research findings       6.3 Differences of CVPL in terms of age, gender, education and income level – own research results     6.3.1. Generation X, Y and Z           6.3.2. Gender, education and income 6.4 Psychographic characteristics and perception of luxury value – own research results 6.4.1. Hedonists 6.4.2. Status oriented 6.4.3. Reserved admirers 6.5 Status-oriented consumption, imitative inclinations and snobbish tendencies – other and own research results            6.6 Individual characteristics of consumers and their perception of luxury - conclusions       Chapter 7 Who creates value for consumers? – empirical findings 7.1 The role of the value system actors in creating value propositions for consumers -  introduction 7.2 Creating value proposition for consumers – enterprises’ versus consumers’ standpoint - own research results            7.2.1 The contribution of businesses to the creation of value propositions - results of an international consumer survey         7.2.2 Analysis of interviews with business representatives on their contribution to the creation of luxury value             7.3 Contribution of retailers to the creation and communication of value proposition – international mystery shopping findings 7.3.1. Components of value propositions communicated by luxury fashion retailers            7.3.2. Communicating the idea of sustainable development by luxury fashion retailers          Summary Bibliography   List of tables, charts, drawings, diagrams and photographs

Reviews

Author Information

Beata Stępień is Professor in the Department of International Management at the Poznań University of Economics and Business, Poland. She has published widely on consumer behaviour and multinational companies. Her recent research has focused on how value is created in new luxury markets.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions