Overview

This tech could change everything for women - here's how. From periods and childbirth to menopause, female pain has been normalized, as society shrugs and says 'welcome to being a woman' instead of coming up with better solutions. But it doesn't have to be this way. In The Vagina Business, award-winning journalist Marina Gerner takes an eye-opening look at the innovators challenging the status quo to deliver the healthcare solutions women need. With interviews from 100 entrepreneurs across 15 countries, The Vagina Business explores the future of women's health, where female-focused companies are developing products to help women at every stage of life. From a life-saving bra to non-hormonal contraception and new takes on fertility and menopause, it shines a light on innovation that matters. Women should not be denied solutions to health issues just because people are embarrassed to talk about vaginas. We deserve much better. AUTHOR: Marina Gerner is an award-winning journalist who writes about business, culture, and tech with an emphasis on women.

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9781785789847

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Reviews

A smart, tech-savvy primer on not only the bottom-line business value of more inclusive research, but its whole-hearted worth for all humankind * Abby Norman, author of Ask Me About My Uterus * Fascinating, infuriating and exciting, The Vagina Business introduces some extraordinary female revolutionaries and the fantastic promise of tech to transform women's lives - and society - via feminist healthcare. It also spotlights the extent to which craven, misogynistic investors and scientists are blocking a fairer future because they cannot engage with sex differences. Some scenes will make you want to scream - like the researchers who claimed they couldn't use female mice in tests because their cages were harder to clean, or any of the multiple stories demonstrating colossal unmet health needs, or the case studies of firms profiting from women's shame. But others will have you jumping up and down in delight at the extent to which women are supporting women to innovate - and the vast scale of the sisterhood's imagination. Gerner renders complex science simple and makes venture capital thrilling. She is a strong writer with a gift for telling a story, and this is a great one. The Vagina Business is an important book, with significance for our understanding of the impact of structural discrimination on women's health. I hope it is bought and read by many, many people who then advocate for, research and invest in the fairer future that femtech offers. * Sophie Walker, activist and author of Five Rules for Rebellion * The Vagina Business is an eye-opening book that everyone needs to read. It shines a light on how women's needs have been routinely dismissed and ignored by science, medicine, and technology. Gerner offers us hope for the future, showing us how the world can be a better place for women when innovators in tech, science, and medicine begin to take our needs seriously. * Sarah E. Hill, PhD, author of This is Your Brain on Birth Control * If you care about your health and the health of all the women in your life, you should read this book. After reading it, I finally felt heard. I finally felt seen. And it felt so good. The Vagina Business is one of those books every woman should read multiple times in her life - the lessons in it are invaluable. * Marija Butkovic, entrepreneur, journalist, women's health advisor and consultant * Marina Gerner's writing is electric, and The Vagina Business will leave you shocked and energized. It's a terrific page-turner that will transform how every reader sees the worlds of business and technology. * Jake Knapp, author of the New York Times bestseller Sprint * Marina Gerner's brilliant book should be titled How to Make More Money Than You Ever Dreamed Possible because she is handing all venture capitalists, investors and corporations that opportunity on a plate. The Vagina Business is a must-read - and also, when you buy and read it, a must-display, to overcome the ridiculousness that is holding this sector back. Make sure you show the cover off when you're reading it on the tube, on the plane, by the pool, on the beach, in the office. * Cindy Gallop, Founder & CEO, MakeLoveNotPorn * In a world where women's health and pleasure have been sidelined, The Vagina Business is a rallying cry for change. This book will expand your mind, and make you rethink how you open your wallet. * Rena Martine, author of The Sex You Want: A Shameless Journey to Deep Intimacy, Honest Pleasure, and a Life You Love *

A smart, tech-savvy primer on not only the bottom-line business value of more inclusive research, but its whole-hearted worth for all humankind * Abby Norman, author of Ask Me About My Uterus * Fascinating, infuriating and exciting, The Vagina Business introduces some extraordinary female revolutionaries and the fantastic promise of tech to transform women's lives - and society - via feminist healthcare. It also spotlights the extent to which craven, misogynistic investors and scientists are blocking a fairer future because they cannot engage with sex differences. Some scenes will make you want to scream - like the researchers who claimed they couldn't use female mice in tests because their cages were harder to clean, or any of the multiple stories demonstrating colossal unmet health needs, or the case studies of firms profiting from women's shame. But others will have you jumping up and down in delight at the extent to which women are supporting women to innovate - and the vast scale of the sisterhood's imagination. Gerner renders complex science simple and makes venture capital thrilling. She is a strong writer with a gift for telling a story, and this is a great one. The Vagina Business is an important book, with significance for our understanding of the impact of structural discrimination on women's health. I hope it is bought and read by many, many people who then advocate for, research and invest in the fairer future that femtech offers. * Sophie Walker, former leader of the Women's Equality Party * The Vagina Business is an eye-opening book that everyone needs to read. It shines a light on how women's needs have been routinely dismissed and ignored by science, medicine, and technology. Gerner offers us hope for the future, showing us how the world can be a better place for women when innovators in tech, science, and medicine begin to take our needs seriously. * Sarah E. Hill, PhD, author of This is Your Brain on Birth Control * If you care about your health and the health of all the women in your life, you should read this book. After reading it, I finally felt heard. I finally felt seen. And it felt so good. The Vagina Business is one of those books every woman should read multiple times in her life - the lessons in it are invaluable. * Marija Butkovic, entrepreneur, journalist, women's health advisor and consultant * Marina Gerner's writing is electric, and The Vagina Business will leave you shocked and energized. It's a terrific page-turner that will transform how every reader sees the worlds of business and technology * Jake Knapp, author of the New York Times bestseller Sprint * Marina Gerner's brilliant book should be titled How to Make More Money Than You Ever Dreamed Possible because she is handing all venture capitalists, investors and corporations that opportunity on a plate. The Vagina Business is a must-read - and also, when you buy and read it, a must-display, to overcome the ridiculousness that is holding this sector back. Make sure you show the cover off when you're reading it on the tube, on the plane, by the pool, on the beach, in the office. * Cindy Gallop, Founder & CEO, MakeLoveNotPorn * In a world where women's health and pleasure have been sidelined, The Vagina Business is a rallying cry for change. This book will expand your mind, and make you rethink how you open your wallet. * Rena Martine, author of The Sex You Want: A Shameless Journey to Deep Intimacy, Honest Pleasure, and a Life You Love *

A smart, tech-savvy primer on not only the bottom-line business value of more inclusive research, but its whole-hearted worth for all humankind * Abby Norman, author of Ask Me About My Uterus * Fascinating, infuriating and exciting, The Vagina Business introduces some extraordinary female revolutionaries and the fantastic promise of tech to transform women's lives - and society - via feminist healthcare. It also spotlights the extent to which craven, misogynistic investors and scientists are blocking a fairer future because they cannot engage with sex differences. Some scenes will make you want to scream - like the researchers who claimed they couldn't use female mice in tests because their cages were harder to clean, or any of the multiple stories demonstrating colossal unmet health needs, or the case studies of firms profiting from women's shame. But others will have you jumping up and down in delight at the extent to which women are supporting women to innovate - and the vast scale of the sisterhood's imagination. Gerner renders complex science simple and makes venture capital thrilling. She is a strong writer with a gift for telling a story, and this is a great one. The Vagina Business is an important book, with significance for our understanding of the impact of structural discrimination on women's health. I hope it is bought and read by many, many people who then advocate for, research and invest in the fairer future that femtech offers. * Sophie Walker, former leader of the Women's Equality Party *

A smart, tech-savvy primer on not only the bottom-line business value of more inclusive research, but its whole-hearted worth for all humankind * Abby Norman, author of Ask Me About My Uterus * Fascinating, infuriating and exciting, The Vagina Business introduces some extraordinary female revolutionaries and the fantastic promise of tech to transform women's lives - and society - via feminist healthcare. It also spotlights the extent to which craven, misogynistic investors and scientists are blocking a fairer future because they cannot engage with sex differences. Some scenes will make you want to scream - like the researchers who claimed they couldn't use female mice in tests because their cages were harder to clean, or any of the multiple stories demonstrating colossal unmet health needs, or the case studies of firms profiting from women's shame. But others will have you jumping up and down in delight at the extent to which women are supporting women to innovate - and the vast scale of the sisterhood's imagination. Gerner renders complex science simple and makes venture capital thrilling. She is a strong writer with a gift for telling a story, and this is a great one. The Vagina Business is an important book, with significance for our understanding of the impact of structural discrimination on women's health. I hope it is bought and read by many, many people who then advocate for, research and invest in the fairer future that femtech offers. * Sophie Walker, former leader of the Women's Equality Party * The Vagina Business is an eye-opening book that everyone needs to read. It shines a light on how women's needs have been routinely dismissed and ignored by science, medicine, and technology. Gerner offers us hope for the future, showing us how the world can be a better place for women when innovators in tech, science, and medicine begin to take our needs seriously. * Sarah E. Hill, PhD, author of This is Your Brain on Birth Control * If you care about your health and the health of all the women in your life, you should read this book. After reading it, I finally felt heard. I finally felt seen. And it felt so good. The Vagina Business is one of those books every woman should read multiple times in her life - the lessons in it are invaluable. * Marija Butkovic, entrepreneur, journalist, women's health advisor and consultant * Marina Gerner's writing is electric, and The Vagina Business will leave you shocked and energized. It's a terrific page-turner that will transform how every reader sees the worlds of business and technology * Jake Knapp, author of the New York Times bestseller Sprint * Marina Gerner's brilliant book should be titled How To Make More Money Than You Ever Dreamed Possible - because she is handing all venture capitalists, investors and corporations that opportunity on a plate. She has done all the due diligence they could ever want in this deeply researched, wide-ranging and utterly riveting study of the entrepreneurs pioneering in the sector that business, finance and tech are massively missing out on through sheer squeamishness: women's sexual and reproductive health. The Vagina Business is a must-read - and also, when you buy and read it, a must-display, to overcome the ridiculousness that is holding this sector back. Make sure you show the cover off when you're reading it on the tube, on the plane, by the pool, on the beach, in the office. There's a huge amount of money to be made out of taking women seriously, and this book is the evidence. BUY IT NOW. * Cindy Gallop, Founder & CEO, MakeLoveNotPorn *

Author Information

Marina Gerner is an award-winning financial journalist and columnist. Her work has been published in The Economist, Wall Street Journal, The Times, Financial Times, the Guardian, and Wired. She is an adjunct professor at the NYU Stern School of Business and has a PhD from the London School of Economics. Her ideas and research for this book have been awarded grants from the prestigious Alfred P. Sloan Foundation and The Society of Authors. She was born in Kyiv, has lived in Frankfurt and New York, and is based in London.

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