Overview

THE UNNOTICED ENTREPRENEUR THE VISIBILITY TOOLBOX: ESSENTIAL TOOLS FOR GETTING NOTICED If you don’t want to waste any more money on marketing guru’s, this book is for you. Stacked with 50 real-world case studies, entrepreneurs explain in their words how they are getting noticed. Each article is concise, short, and can be read stand alone or taken as a holistic approach. Discover the mindset, tools and techniques that business owners are using to: Craft stories that resonate emotionally with customers. Maintain genuine connections, even as they scale. Create engaging content to drive lead generation. Amplify their message with easy-to-use tech. Communicate with their teams. Includes special insights on podcasting, AI, and measurement. This is the book that the guru’s don’t want you to read. The UnNoticed Entrepreneur is the marketing toolbox that you need.

Full Product Details

Author:   Jim James
Publisher:   John Wiley & Sons Inc
Imprint:   Capstone
Edition:   2nd edition
Dimensions:   Width: 14.00cm , Height: 2.50cm , Length: 21.30cm
Weight:   0.408kg
ISBN:  

9781394195343

ISBN 10:   1394195346
Pages:   368
Publication Date:   25 April 2024
Audience:   General/trade ,  General
Replaced By:   9781394195756
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Table of Contents

Who this book is for ix Prologue: The Need for Thymōs xv Part One: Storify 1 Chapter One: Introduction 2 Chapter Two: The Common Path to Uncommon Success with John Lee Dumas 5 Chapter Three: The Business of Story with Park Howell 10 Chapter Four: Be Distinct or Go Extinct with Gerry Foster 29 Chapter Five: 5C’s of Personal Branding with Michelle Griffin 34 Chapter Six: The 8-seconds Pitch with Martin Barnes 40 Chapter Seven: Case: Constructing a Story with Chris Martin 46 Part Two: Personalise 51 Chapter One: Introduction 52 Chapter Two: Teach Bots to Be Compassionate with Peter Dorrington 54 Chapter Three: Finding the Appropriate Asia Pacific based Journalist with Matthew Law 62 Chapter Four: Call in the PR Cavalry with Nigel Sarbutts 69 Chapter Five: The One Million Media Address Book with Joanna Drabent 76 Chapter Six: Prospecting on LinkedIn with Guillaume Portalier 80 Chapter Seven: Website Personalisation at Scale with Sander Nagtegaal 85 Chapter Eight: Auto-Signature to Trust with Helga Zabalkanskaya 92 Chapter Nine: Inbound Marketing for Sales with Laura L. Bernhard 97 Chapter Ten: Personal Service Earns Praise with Paul Hourihane 101 Chapter Eleven: Case: A Virtual Village for Parents with Nitin Pandey 107 Chapter Twelve: Case: Building a Toothpaste Tribewith Howard Kaufman 113 Part Three: Engage 119 Chapter One: Introduction 120 Chapter Two: Your Voice Performance with Jimmy Cannon 122 Chapter Three: The Engaging Voice with Ant Bohun 126 Chapter Four: The Power Podcaster with Sabrina Scholkowski 130 Chapter Five: Five-Stages to DIY P.R. with Santa Rosa Beach 137 Chapter Six: The Media Interview with Alex Greenwood 143 Chapter Seven: Crisis Communications with Anthony Hayes 148 Chapter Eight: Surveys As a Source with Chris Robinson 153 Chapter Nine: Content from Social Impact Analytics with Catherine Griffin 160 Chapter Ten: The AI Content World with Dr. Stylianos Kampakis 167 Chapter Eleven: Case: Legally Content with Guatemalan Mauricio Duarte 173 Chapter Twelve: Case: Edumercials Shine on Millions of Kids with Dr. Shelley James 178 Part Four: Amplify 185 Chapter One: Introduction 186 Chapter Two: Pitching to Journalists with Justin Goldstein 188 Chapter Three: Dreaming of Being on TV? with Eric Mitchell 197 Chapter Four: Speaking at Events with Zachary Nadler 202 Chapter Five: The Law of Reciprocity with Cory Warfield 208 Chapter Six: Avoid Podcast Fade with Sebastian Rusk 213 Chapter Seven: Get Onto Digital Platforms with Arvind Murali 222 Chapter Eight: Data and Disruptive Content with Colonel Aaron Perlut 227 Chapter Nine: B2B Content Marketing with Ugi Djuric 233 Chapter Ten: Using Gated Content for Leads with Omri Hurwitz 238 Chapter Eleven: Leverage Online Events with Toni Kaufman 243 Chapter Twelve: Virtual Events Online Forever with Mia Masson 247 Chapter Thirteen: Your Own TV Station with Audrey M. Wiggins 253 Chapter Fourteen: Case: Joking Apart, Amazon Ranking with Morry Morgan 257 Chapter Fifteen: Case: Punk Rock Live with Drew Stone 263 Part Five: Know 267 Chapter One: Introduction 268 Chapter Two: Second Golden Martech Age with Scott Brinker 270 Chapter Three: Choosing the Martech with Frans Riemersma 277 Chapter Four: Bias Free Views on Behaviour with Dr. John Ricketts 283 Chapter Five: Social Listening as Protection with CHATGPT 288 Chapter Six: STOP! Don’t Post Too Much with Bant Breen 295 Chapter Seven: Tracking Content Context with Ant Cousins 300 Chapter Eight: Only Qualified Leads Matter with Stapho Thienpont 307 Chapter Nine: Case: Pew Research Center with Dan Morrison 312 Conclusion: It’s Your Thymōs Time 317 Acknowledgements 319 About the Author 321 Guest Directory 323 Bibliography 329 Index 333

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Author Information

Jim James is the Champion of The UnNoticed Entrepreneur. He is on a mission to help founders get the recognition they deserve by sharing the insights of fellow entrepreneurs. He does this by hosting a top rated podcast and radio show, authoring books, providing business coaching, and drawing on his extensive experience building businesses on three continents over 25 years. Jim is based in Wiltshire, UK.

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