Overview

Unlike usual business books, The Two-Minute Revolution provokes you to think big-about innovation as well as excellence in on-the-ground execution. Sangeeta Talwar, the first woman executive in the FMCG industry, who established one of the most beloved and enduring brands of India-Maggi Noodles-shares creative and strategic lessons which can help you grow and add value to your business. Drawing from decades of first-hand experience in Nestle, Tata Tea and Mattel, she prescribes a plan of action that includes tactics such as keeping all the balls in the air, executing to perfection, being consumer obsessed and pivoting on profitability. Insightful and packed with fascinating examples-from creating and launching Maggi Noodles to spearheading the highly effective Jaago Re campaign for Tata Tea-this book suggests tried and trusted strategies for building extraordinary brands.

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9780670091355

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Sangeeta Talwar was the marketing director and executive vice president of Nestle India. After twenty-one years in Nestle, she moved to Mattel India as CEO and MD. In 2004, she joined Tata Tea as the executive director and was appointed as the president, South Asia, for the Tata Global Beverages Group, the consolidated entity. During her time, Tata Tea became the largest tea brand in India by value and volume. She also led the launch of the 'Jaago Re' campaign, the first social marketing campaign in India, which won international acclaim and several awards.

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