Overview

"In The Two But Rule: Turn Negative Thinking Into Positive Solutions veteran tech innovator John Wolpert delivers an exciting, hands-on guide to using the principles of Momentum Thinking to get you--and your organization--unstuck. You'll learn how to build unstoppable velocity for your big idea, product, or strategy as you blast through the endless objections and counterarguments that bedevil every innovator and changemaker. You'll discover how to address common ""but"" complaints, like ""But that's too expensive,"" or ""But that won't work,"" at the same time as you refine your idea and polish it into a gem worthy of attention and implementation. In the book, you'll also find explanations for why a ""but"" statement should always be followed by another ""but"" statement; discussions of why ""toxic positivity"" and blind optimism can be just as harmful as constant naysaying; and step-by-step strategies for transforming momentum-killing objections into momentum-boosting innovation rocket fuel. A can't-miss resource for managers, executives, directors, and business leaders everywhere, The Two But Rule is also perfect for product managers, professionals in any field, government and academic leaders, and anyone else ready to successfully tackle their most stubborn and intractable problems."

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John Wolpert has founded companies, R&D consortia, and open source organizations in his decades-long career, from the early days of the Web to the rise of artificial intelligence. John has served as a CEO, a product executive, and a writer featured in Harvard Business Review, Forbes, and the popular newsletter and podcast, 2Buts.com. But the title that describes him best is Seeker of Awesomeness. It's a role that taught him not to ignore obstacles or hide from problems but to embrace them. Jonathan Todd Ross, a graduate of the NYU/Tisch School of the Arts, has narrated over 120 audiobooks across a wide variety of genres, including fiction, nonfiction, self-help, YA, biography and memoir, children's literature, and romance. He's won an Audie Award (Restart by Gordon Korman), received numerous YALSA and Earphone Awards (Swindle by Gordon Korman, Fake Mustache by Tom Angleberger, and more), and made all of his middle school bullies regret every mean thing they ever said to him when he narrated Tom Brady's The TB12 Method. Jonathan loves narrating all genres, bringing the author's words to audio-life.

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