Overview

In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead.

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9781137370082

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Reviews

'The future is something to be embraced not feared. But the future has never been harder to discern. Political, economic, social, environmental and technology trends bounce around the world, colliding and merging at a fearsome rate. Anne Lise's book is a great practical guide to understanding these trends and building a strategy to respond to them.' -Mike Barry, Director Plan A, Marks & Spencer 'Our success relies on adapting to the future faster than our competitors. This toolkit is an invaluable resource to think deeply about that future' - Sir Ian Cheshire, Group CEO, Kingfisher Plc 'The opportunities presented by the on-going digital and social revolution make a culture and architecture of continuous innovation an even bigger imperative for progressive organisations. The ability to paint a holistic picture of the future is an important component of this innovation architecture. The trend toolkit provides a valuable method to map the future and thereby contribute directly to the innovation process' -Neetan Chopra, Senior Vice President, IT Strategy, Emirates Group As we are living in a world where the amount of data is increasing dramatically, technology is developing at a speed never seen before and the stress we are putting on environment and resources is coming to a tipping point, it is hard not to get confused. But with The Trend Management Toolkit we get good help to navigate in this complex world. -Anders Eldrup, Former CEO, DONG Energy and Permanent Secretary, Danish Ministry of Finance

Author Information

Anne Lise Kjaer is a renowned futurist and speaker. As founder of trend management consultancy Kjaer Global, she advises leading brands, including Accenture, BBVA, BMW, DELL, EY, Herman Miller, IKEA, M&S, Nokia, O2, P&G, PwC, Sony, Unilever, Virgin Media, Toyota and McKinsey. Kjaer's design background provides a unique perspective on trends and she has delivered talks, workshops and seminars to over 30,000 people across the world. Her expert views on tomorrow's people and organisations are in demand at major events, such as TEDx, The Economist and European Union conferences and at top business schools and universities. Kjaer regularly features in the media, including the Guardian, The Independent, Gizmodo, Huffington Post, El Pais, Elle, Fast Company, The Times and Politikken. She has featured in various TV documentaries and Shaping Ideas 2020+ for Ericsson had close to 100,000 views on YouTube. Born in Denmark and now a Copenhagen Goodwill Ambassador, she is an expert in Nordic culture and has contributed to several books on the future. Currently, she writes regular opinion pieces in SME Magazine and The Marketer. A Financial Times profile said of Kjaer: 'Her unique world vision is as fertile as Dali's only she creates social prototypes…based on nascent trends.'

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